iPad IS Mobile Shopping
ronaldcarlson | On 26, Nov 2012
That glorious golden brown turkey has been reduced to sandwiches and, if you’re lucky, soup stock. Likewise, the first official weekend of the holiday shopping season is behind us and all that is left to do is crunch the data or, in this case, get our collective heads around a single number — nearly 90 percent of mobile shopping originated on an Apple iPad.
According to holiday shopping data collected by IBM — Holiday Benchmark Infographic (image below) — mobile shopping is growing, and fast. However, nearly all of that originated on a single platform: the iPad.
“The [Apple] iPad generated more traffic than any other tablet or smartphone, reaching nearly 10 percent of online shopping,” writes Big Blue. “The iPad dominated tablet traffic at 88.3 percent followed by the Barnes & Noble Nook at 3.1 percent, Amazon Kindle at 2.4 percent and the Samsung Galaxy at 1.8 percent.”
That said, it wouldn’t be surprising if the runners up fell within the survey’s statistical margin error — the iPad is mobile shopping.
Moreover, IBM adds, the next closest device wasn’t a tablet at all, but Apple’s iPhone.
Mobile Shopping: Buying iPads with iPads
According to All Things D, eBay and its PayPal unit say that mobile transaction volume was two to three times higher than normal and, again, the majority of that originated on Apple devices.
And, if that weren’t enough for you, eBay reports that its best selling item — 250 units per hour — was Apple’s 2011 tablet, the iPad 2.
As I’ve said before, Apple owns Christmas 2012, but it could take a bit longer yet for the data to catch up with that reality…
What’s your take? Did you take to the Black Friday sales from your iPad? Share your thoughts in the comments below.