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MacBook Air vs. Ultrabook: Why 2012 Is Like 2005

MacBook Air vs. Ultrabook: Why 2012 Is Like 2005

macbook air ultrabook dominance1 MacBook Air vs. Ultrabook: Why 2012 Is Like 2005

Or, for that matter, like 2011. Intel has been pushing ultrabooks as the next big thing in personal computers, specifically anorexically thin portables running Windows. According to fresh sales data from IDC, that isn’t working out, which is all about Apple once again inventing a new product category, popularizing it and then locking down the means of production with exclusive contracts and long-term supply deals. It worked with the iPod, then iPad and now the MacBook Air.

In 2011, the year that HP, RIM and Samsung all promised killer tablets, the iPad reaffirmed its dominance — no one could match Apple’s design brilliance, product quality, customer satisfaction and all-encompassing ecosystem. Yes, it’s “all about the apps,” but that conclusion only seems obvious because everything else “just works.”

Of course, it also doesn’t hurt that Apple also commands the tablet supply chain with a tight grip on key components and their production with long, multi-year contracts and targeted investments in manufacturing (i.e. panel and Flash memory). With its supply chain mastery, Apple disrupts competitors’ ability to create and deliver.

It’s the same magic Apple used to own the MP3 player market in 2005. In addition to iPod’s category defining style and, frankly, aggresive pricing, competitors couldn’t sell what they couldn’t make as Apple had locked down the supply of Flash memory — the key component.

In the nearer past, June to beg specific, Apple’s competitors complained that the MacBook Air maker had locked down supplies of Aluminum for chassis, as well as ultra-thin LCD panels. Without those things, it’s nigh impossible to build an ultrabook.

The ultrabook is dead! Love live the MacBook Air

Now, IDC data shows (via Macworld UK) that ultrabook sales have been disappointing at best, except for everyone but Apple. Intel, the backer of the ultrabook concept, had hoped sales would account for 40 percent of 2012’s portable total.

“The future really lies in 2013 and how well it jells with Windows 8,” said IDC analyst Jay Chou.

Considering, however, Microsoft’s heavy bet on ARM-based tablets, waiting for Windows 8 salvation might be wishful thinking.

Whatever the case, Apple pioneered the ultrabook with the MacBook Air and, well, here we go again. Like 2005 (iPod) and 2011 (iPad), Apple’s well on its way to dominating again with the same deft product design, delivery and supply chain manipulation…

What’s your take?

Via Fairer Platform

  • Tony

    good luck, Apple. Worked well with iPhone. no one is buying Android, right?

  • Gormtlander

    Yeah, this article is pretty much garbage. I’m not an Apple person in
    the slightest, I have 2 Windows 7 machines; but the media has a very strong track record of singling out Apple and promptly throwing them under the bus. Do you -really- expect people to believe Microsoft hasn’t been doing the exact same kinds of things for decades now?? Yeah, no…. At the turn of the century, they had 98% of the market. Coincidence? I think not.

    Consider it for yourself. If you had a killer idea for a product everyone would want, but knew someone bigger than you would just squash you if you let them have it, you’d protect it too.

  • That guy

    It was never Apples goal to take over every market, they just make it as had as possible for competitors to rise up.

    And your comment is illogical. I am waiting for day when most people realize that iPhone is ONE product, and Android is hundreds (if not thousands). Yet Apple still makes it.

  • Gormtlander

    (I think I misunderstood this article a bit, I apologize. Oops.)
    I realized it. I was just reading another article about how Android’s share of the smartphone market is estimated at 50%, while iPhone takes up 37% or so. But! In this recent quarter, Android’s share was actually DOWN nearly 7%, and with the upcoming (6th gen) iPhone release, it’s expected to slip more. Personally, after a disaster my family and I encountered a year ago, I hope I never have to touch an Android again. Other than that, I like both Windows and OSX.