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Microsoft's Pre-E3 Response to Xbox One Criticism: Xbox 360

Microsoft’s Pre-E3 Response to Xbox One Criticism: “There’s Always the Xbox 360″

| On 13, Jun 2013

The Xbox One was announced by Microsoft at E3 2013 this week. The announcement drew criticism, since many had heard rumors of Microsoft’s newest game console restrictions, such as the fact that the Xbox One would require you to log in once every 24 hours, as well as the fact that the device will remain connected to the Internet, permanently — even if you have no Internet connection. This works when your Internet connectivity is high, but when it’s not? This is the question that many blogs and writers have discussed for some weeks now.

Microsofts Pre E3 Response to Xbox One Criticism Theres Always the Xbox 360 Microsofts Pre E3 Response to Xbox One Criticism: Theres Always the Xbox 360

What was Microsoft’s response? We here at Tapscape want to examine the words of Don Mattrick, Microsoft’s President of Interactive Entertainment, in his GameTrailers interview to bloggers and social media members regarding the “Always On” connectivity feature of the Xbox One. There is both good and bad in his remarks, although the negative will probably overshadow the positive. First, though, we treat the positive of Mattrick’s response.

The Positive: The Xbox One is Microsoft’s “Vision for the Future”

Mattrick states in his interview right away that Microsoft has a vision for the Xbox One and the future of gaming (what Mattrick calls “the next decade”). On this front, we must applaud. After all, this is the goal of every great company that innovates.

This is the reason why so many writers and consumers attacked Apple in the weeks and months leading up to Monday’s WWDC 2013 announcement regarding iOS 7. What iOS users wanted from Apple is vision for the future. Microsoft may be too ahead of the game with the Xbox One, but at least it’s ahead.

The Negative: The Xbox One Vision Belongs to Microsoft Alone

People are looking at it, they’re trying to imagine what it will experience, what it will provide, and they haven’t had a chance to use it [Xbox One] yet. So the first thing I’d say to people is, ‘Look, we designed something that’s great. It’s at its core, a games box, and we’ve innovated for what we think are the appropriate scenarios moving forward’.

In other words, Microsoft is in charge of Microsoft’s vision. What this means is that Microsoft has the ultimate say-so over the Xbox One. While this is true of any manufacturer, I’m not so sure I would say these words if I was in a situation where customers were complaining about my newest product. After all, the last thing you want to do is turn away customers who have been faithful for the last eight years.

Microsoft’s Xbox One is for Paid Internet Subscribers: Offline Users Stick With Xbox 360

Mattrick also went on to say that the Xbox One is a product that combines not only games but entertainment and,

It’s a future-proof choice…fortunately we have a product for people who aren’t able to get some form of connectivity; it’s called Xbox 360.

You read it right: Don Mattrick believes that those who have a grievance with constant Internet connectivity should stick with the 8-year-old Xbox 360. For those that want a newer Xbox 360, Microsoft has also released a slimmer version of the Xbox 360 for offline users who live in areas where Internet service is spotty or have constant trouble with their Internet service (or no Internet service at all). Microsoft has decided to keep its Xbox 360 in business for offline users.

This is a choice Microsoft has made, but it lacks the very vision of which Mattrick speaks. After all, if a significant portion of your customer base desires to have offline connectivity with the Xbox One, why would you go against what consumers love and do something that will disable a portion of your user base?

Microsoft’s decision is based on the market. As Mattrick said in the interview, there was a time when cell phones were only used for calls; now, however, cell phones come with Internet connectivity and can do so many things never dreamed of before. With Xbox One, Microsoft is headed in this direction.

Microsoft’s Perspective on the Xbox One

Anyone that has kept up with the times knows that the game hardware industry is not doing well. While Apple and Samsung dominate the scene with integrated products, Google and Microsoft are far behind.

CNET conducted an iPad survey last Fall and discovered that 40% of iPad users prefer surfing the Web on an iPad and over 30% use their iPad for entertainment, while 27% of iPad users prefer gaming as their first activity of choice on an iPad. In other words, a gaming device such as the Xbox One that lacks Internet and entertainment will not survive in today’s industry.

When one couples this with CES 2013 and its “Internet of Things” philosophy, it’s not hard to see that every gadget we’ve ever known can no longer survive without Internet connectivity (it’s why Samsung and LG also showcased Internet-connected washers, dryers, microwaves, and ovens at CES 2013 as well).

In short, Microsoft is making a “future-proof” decision (the words of Don Mattrick), but its decision may come back to haunt Redmond in days to come — at least with some former Xbox loyalists anyway.

  • deeboy17

    I understand it being future proof but they should have made it a modern device as well. You know have some sort of override for offline play. Like being able to play games on your hard drive if internet is not available. I mean what happens when you want to switch your ISP provider and in between time you have to wait for them to hook it up. It sounds bad when you are told that you can’t play a game you spent money on offline because that’s how we designed it. You can’t just teleport people into your vision of the future without having a backup plan. I think they trapped themselves this Gen in their own technical design. The only thing that stopped the Xbox One from absolutely dominating PlayStation this Gen was its policies. Other than that people can say what they want but the Xbox has a lot more to offer. Sadly some of those offering can’t be accessed all the time.

  • http://DeidreRichardson Deidre Richardson

    Deeboy,

    First off, thanks so much for commenting.

    I understand where you’re coming from. That is one thing that I love about playing games on iOS. There are daily challenges and all that allow you to play online and deal with social media, but those same games also offer offline mode so that people like me (who live on a network that doesn’t necessarily work all the time) can still play the games thatI paid for.

    I also agree that Microsoft has the most to offer those who are looking for the next-generation game console. At the same time, they could have offered an offline mode and stayed relevant. The fact that they chose to restrict gamers with so many rules is going to hurt them in the end. They may not see the problems now, but they will rethink their strategy is people decide to buy the PS4 instead and let Xbox One sales drop.

    Thanks so much for commenting and please return to the site again.

  • Joe23

    I hope no one buys that piece of shit. Always connected to the Internet. MS servers connected to the govt giving them full access to your live mic and video can. Fuck. That.

  • patrick

    yea kinda sucks but fortunately this doesn’t really affect me at all because i have a reliable internet. but yea i could see how this could screw over people but on the other hand after watching e3 there isn’t a single ps4 game that i want to get but on the xbox side i want half of them at least

  • gort

    total fingers up to gamers stay away from it go with the ps4 a real games consol not a set top box rip off

  • http://twitter.com/clanMOH {MOH} Regulators

    I pre-ordered it. You don’t have to be always connected, it does a ping check once every 24 hours, you can unplug it after that and game away offline. Pretty sure you can set it up to test while you sleep even.

    It’s also sold out of pre-orders at Gamestop, and number 1 item on Amazon. It’s going to sell very well because only the vocal minority has an issue with the DRM, if you’ve used IOS games or Steam, this is virtually the same thing, except you’ll be able to share your games with 10 friends or family. I can’t wait to play those games, and since Microsoft showed off the better looking games, more games and certainly more exclusives, that is what matters most to me as a gamer.