Despite the difficulties facing many UK high street retailers in recent years, the beauty sector is continuing to thrive. In fact, the luxury beauty market increased by 4% in 2017, reaching 3 billion pounds. This figure is continuing to grow thanks to a steady increase in the average spend per consumer. It seems the British public are willing to spend big money when it comes to maintaining or enhancing their looks.
A survey on British beauty secrets by insurance provider Hiscox, details the trends and habits of consumers throughout the UK in order to paint a picture of where we’re spending the most, and what really motivates us when it comes to the ongoing quest for greater beauty.
While drives and preferences may vary, it’s clear that beauty is a major preoccupation, and not just in the UK. Because of this, and the expected increase in what consumers are willing to spend, the beauty industry has been working tirelessly to develop innovative new products and gadgets.
Here are 3 of the best recent innovations in beauty technology.
On-the-spot foundation tests
Gone are the days of testing foundation on your hand or cheek to find the best match for your skin tone. Nowadays, many shops offer match technologies to help you find the perfect foundation quickly and easily.
With a small handheld device, one of the shop assistants takes readings from different areas on your face. This can not only be used to find your ideal colour match, but also highlight which brands might be most suitable for your skin type.
Fancy a more luxurious experience? At select locations, beauty giant Lancôme offer their custom-made foundation Le Teint Particulier. As with a standard match test, a consultant will scan different parts of your face, but you can then choose the level of coverage and the finish you want before the foundation is mixed right in front of you. What’s more, the product comes with a unique complexion ID, allowing you to repurchase your custom foundation without having to scan your face all over again.
For those of you watching the pennies, Japanese brand Match Co. offer a similar service at a much lower cost. You simply download their app and use your phone’s camera as a scanner. The app will then calculate the ideal mix, and before too long, your perfect foundation will arrive at the front door.
Face mask 3D printers
Most of us have heard of 3D printing and are aware of the endless potential applications. But savvy innovators have now designed a special printer that can produce customised face masks tailored to your individual needs. All you need is one of the specialised printers, some collagen, and ingredients for the masks themselves.
The DIY facemask community has a great selection of amazing recipes that can be adapted for use with your machine. Ingredients like honey, rosewater, and tea tree have been staples of skincare for years and, thanks to a little innovative technology, they can now be used in a new and exciting way.
One of the most exciting new technology trends to hit stores in 2017 was augmented reality. It sounds like a term from science fiction, but augmented reality technologies are being used all over the world in a variety of ways. One application in the beauty industry, allows consumers to try on virtual makeup to see how it looks without having to apply it using a communal tester. This is a fantastic new way to try before you buy.
With big names like Sephora, CoverGirl, and the various brands under the Estée Lauder umbrella all pouring money into research and development, you can expect to see more and more augmented reality tech being used in the beauty industry as it continues to thrive.