Health and lifestyle apps are growing more and more popular by the day, and it’s easy to see why. As people grow more conscious about their health, they come to realize that it has a drastic effect on their long-term quality of life and even their life expectancy, so apps that can help are popular.
Should you choose to develop a mobile health application (or a lifestyle app), then you’re probably wondering how you can monetize it to make some money off of your hard work. Today, we’re going to cover three of the most popular options when it comes to monetizing these kinds of apps.
One of the most common options for app monetization is the implementation of ads directly in the app. This allows you to keep the app free to install, which will drastically increase the number of first-time users and will be more likely to result in a larger user-base initially.
The difficult part about implementing ads into your health or lifestyle app is ensuring that they don’t detract from the user experience. For example, some of the most profitable ads are video ads, but if they get overbearing, then customers will likely uninstall your app and move on to one where ads are less prevalent.
Another popular choice for a health app is a subscription model where customers have to pay a regular fee to keep using the app’s services. This model ensures that money will keep rolling in, allowing you to devote more time to the app, keeping it updated, ironing out glitches, and adding in new features.
Many of the most popular apps on the market use a subscription-based model, and it works well because it ensures that the developers get paid for their continuing efforts. Unlike a model that’s based on ads, you also won’t have to worry about diminishing the experience of the end user.
Finally, you also have the option to monetize your app with a one-time purchase. When it comes to mobile health and lifestyle apps, the prices can range anywhere between 99 cents and over 10 dollars, and it all depends on how much work went into the development of the app.
A one-time purchase has the downside of requiring the developer to keep bringing in new users to keep making money, which can often result in app development stagnating. However, if enough effort is put into keeping the app fresh and new blood coming in, then a one-time purchase strategy should work well enough.
As you can see, you have quite a few options at your disposal when deciding how you’re going to monetize a medical app. Whether you’re looking to make money off of ads, subscriptions, or the cost of the app itself, we hope that this guide has proven helpful.