Standing on the verge of 2019, it would be stating the obvious to mention that social media marketing is paramount because its immense importance to most consumer-centric businesses is well known and well understood in the field. In fact, due to the scope and expanse of social media marketing, it is getting more complicated by the day. To make sure that you don’t lose sight of the vital aspects of social media marketing due to all the complications and recent developments, here are the five that you need to concentrate on most.
Opening a page on Facebook and making posts is a great start, but that is not where it ends. You still need to interact with your page’s followers in order to gain popularity and connect with your audience. Consider the following methods for not just interacting with your target audience on Facebook, but social media in general:
- Reply to comments meaningfully
- Invite them to participate in contests, quizzes, etc.
- Arrange for giveaways, polls and surveys
- Thank them every now and then with a post and a dedicated giveaway
A paid social media marketing campaign is necessary if you want to go beyond the initial free tools and services which platforms such as Facebook and YouTube provide. The sponsored content, the advanced tools for demographics, the targeted ads, etc. are all essential aspects of social media marketing that are constantly helping thousands of smaller organizations to reach a much wider range of target audience than they ever would otherwise be able to.
Paying Heed to the Conversion Map
The conversion map is a social media-synced marketing tool that is immensely useful for the following reasons:
- It lets you track variations in results before and after employing new strategies
- Allows identification of both useful and harmful patterns
- Provides an over the top view regarding how each aspect of your social media marketing campaign is affecting the business
As you can imagine, this lets you understand and determine the best course of action, according to the changing social media situation.
This is where social media is similar to blogsites because both of them require regular attention. Just like you need to post regularly on your blogs, you also need to post on social media and interact with your followers on a regular basis. An inactive social media page, or one that is hardly active will inevitably reflect poorly on the business and will also lose followers.
The ROI is extremely important in any aspect of business, so you need to budget your social media campaigns accordingly. The general rule is to allocate about 10% of your total marketing budget initially to social media and increase it from there on every year, as you figure out the most effective strategies. If your marketing efforts are exclusive to the internet only, the budget would be much higher of course.
In the coming years, social media is going to change a lot, and while it would be impossible to predict exactly what impacts that change will have on marketing, rest assured that the scope and opportunities are only going to grow.