If you’re like most people then you probably use search engines every day to find answers to your questions and find businesses that you can shop at. Google is the most popular one and it runs on a sophisticated algorithm that works its hardest to place the most high quality results on the first page for everyone to see.
If you’re a business and you want to get found by people searching for what you offer then you’ll need to invest some time and money into search engine optimization (SEO).
SEO requires you to use the keywords that people are searching for on your website if you want to rank in Google for them. This is the first most important step. Next, you’ll need to ensure your website loads fast, looks good, and doesn’t have any technical issues.
One of the first things you should do when starting SEO is get an understanding of how well your business is currently ranking for the keywords you are targeting. To do so you’ll need some software running on a Google Search API. A search API lets you pull real-time results from a search engine and know exactly what position your keywords are on Google.
Once you’ve gotten a benchmark of your current keyword rankings you can then start building backlinks to your website through methods like guest posting, broken link building, creating high-quality content and sharing it on social media, and simply asking for links. Buying links from websites also works but you need to be careful not to make it too obvious to Google or you may receive a penalty.
Being on the 1st page of the search engines like Google, Bing, and Yahoo is key for businesses nowadays as it brings in high quality leads for a lower cost than many other paid online marketing methods.
Just be mindful of how you are doing search engine optimization and you should see results over the course of a few months.