Instagram’s latest update brings consumer products and a social shopping experience for its users. Why not take advantage of this new platform and browse what’s available to give as a holiday gift?
In the span of three updates Instagram has created a unique shopping platform. With these rollouts, you’ll be able to use Instagram for the following:
Instagram Users Can Now Shop By Clicking On In-Feed Videos
Entrepreneurs and brands that have Business Profiles can add corresponding product tags in their Stories, but with the most recent update, they can now add links to videos to send interested individuals to the sales page. Here, you’ll get to know more about the product, service or brand before making the decision to buy.
Switching to a Business Account is easy. You can then buy Instagram video views to supplement traffic and increase exposure for increased conversions. When interested parties see how many views your video post has gotten, they’ll think that it’s popular and lean more towards trying it. Video views help boost consumer confidence, turning passive shoppers into buying ones.
IG Users Can Conveniently Save Favorite Items In Their Shopping Collection
The Shopping Collection in saved posts were made to look just like an online store, with one difference- all the listed items are the ones you’ve liked. Instead of having to scroll through product lists, you have a neat list that allows you to view and buy them whenever you like.
Business Profiles Can Be Viewed More Easily For Shopping on IG
Business profiles undergo a slight improvement in terms of design. All shoppable posts are now categorized under the new Shop button. Instagram users will now feel at home with the new web store visual, and everything they find here can now be bought. Brands and businesses can now have a virtual storefront to put their products on display.