Browsing the world wide web using a smartphone or tablet is overtaking desktop usage. In fact, more than 51% of the world’s searches are coming from mobile devices! In order to keep up with the trends, search engine giant Google has rolled out its mobile-first indexing.
Before, indexing and crawling were primarily in the domain of desktop pages. Google now does a similar analytics to mobile content. Therefore, it makes sense to involve a professional SEO agency to bring your website up to speed and stay ahead of competition.
Here are some great practices that ensure you won’t get left out in the new algorithm update.
- Mobile Content Should Be At Par With Desktop Content
Is your mobile version still in its infancy, i.e., only being shown as snippets as compared to your desktop content? Then it’s high time to have it updated. The rule of thumb is that what you see when you type in the URL in your mobile phone should be the exact same thing as when you use a desktop browser. All the elements, including videos, images and text should be in indexable, crawlable format.
- Boost SEO with Metadata, Social Metadata and Schema
When was the last time you updated your titles and metadata to match that of the latest Google algorithm update?
Do a quick scan and see if the appropriate elements are there. Metadata includes the meta descriptions and titles of all pages in your website. Moreover, make sure that your mobile version includes social metadata, i.e., Open Graph and Twitter cards for SEO purposes.
Ideally, you should make use of schema markups to boost search engine rankings. It’s a new type of optimization that’s still relatively unknown and under-used even now. With schema, Google and other major search engines will know how they can categorize and rank your content.
- Optimize Loading Time and Page Speed
This step won’t just help put you on the first search results, but it’s all about user experience. Visitors won’t give you a second chance if your site frustratingly lags and when there are elements missing, i.e., video, images and the like.
Get an appropriate-sized server so you can be prepared when the crawl rate for your mobile version increases.