The 21st Century is a technology-dependent era. Industry developments can be strongly attributed to influences of technology, such as the Internet or AI. Most people have developed the abilities to recognize, locate, evaluate and effectively communicate information in technology’s various formats.
The creation of mobile apps is the result of constant development in technology. The birth of smartphones paved the way for more powerful uses of technology, such as the use of mobile apps for different purposes. The market for mobile apps has exponentially increased, and competition for screen space is fierce. An average user has 30-50 applications installed on their smartphone. However, only a few of those apps are frequently used.
So what are the five secrets of a successful mobile app?
- The app should solve a problem.
Consumers are always yearning for simple answers to their problems. App developers should identify a problem, and then ensure that their app possesses originality, solves a problem, and simplifies life.
- The app should have useful core feature.
Successful app developers create a core feature that focuses on delivering what the consumers need the most. Generally, apps that perform their core function flawlessly will gain popularity. This core feature should solve the problem in the most efficient way possible. If an apps core feature simplifies the user’s life and saves time, then the app will standout amongst the numerous competitors that flood the app store.
- The app should be valuable.
Users do not want a mobile app to be installed on their smartphones filled with useless features. Because users determine the value of the app, the developer must consider his audience carefully. Value is derived from the app’s ability to solve the audience’s problems extraordinarily fast. The developer must adjust and adapt his app to best suit his audience even after the initial app store release in order to ensure that the app is deemed valuable.
- The app should be simple.
A simple app entails efficiency. A more complicated app tests the user’s patience while he or she attempts to understand the overwhelming instructions and seemingly unimportant features. A simple app allows the user to solve the addressed problem without wasting time. For example, all the Apple apps that are pre-downloaded on new phones are the paradigm of simplicity without sacrificing functionality.
- The app should work.
One of the key indicators of a successful mobile app is performance. It is a great predictor of success. Mobile app developers should be aware that poor features will lead to negative reviews. High-performing apps with good features are always winners in the marketplace.
The success of a mobile app largely depends on the appreciation, support, and patronage of potential users. Consumers spend most of their time using their smartphones, and you have the opportunity to dominate the market with the right app.
About the author: Rory Brown, Jr. is a young American entrepreneur. He is the Founder and Creator of Fish!t, an iOS navigation app used to track and save favorite fishing locations. Rory credits his success to being passionate about fishing and technology and having the desire to build a community of like-minded anglers. Based in Charleston, SC, Rory will matriculate from Porter-Gaud High School in June of 2019.