Event and Production Companies, Los Angeles, are not simply tasked to fetch all the birthday hats for your birthday, nor are they just there to keep everyone entertained while they chug down your signature punch. Sure, they can do these things too, but they are way more than just that. When you talk about event production, you mean the entirety of the event. Think of it this way, you should be making less decisions and let the event and production companies, Los Angeles, do most of it. This may seem like a horror show for control freaks but that is the reason why people pay major buck to get the biggest quality event and production companies, Los Angeles, that they can find. Take a step back, let them do their thing and watch the events unfold on your very eyes. This article will try to explain what exactly it is that they do, what it is that you should be doing for them, and every little nitty gritty detail in between.
A Brief Definition
Event production is the service offered by an event production company to hold events up to the demands that their clients have set. If you look closely, you can clearly see, that the responsibilities that an event production company encompasses more than just the planning of the event. This is a common misconception that have driven event producers nuts. They will plan the event with you, and when all is decisions are locked up for execution, you become part of the event’s audience and the production company should have very minimal need from you from then on out. Thus, in fact, the event production, does not end at planning, when in actuality, it will not have even started yet.
Professionality in event production means delivering an event from the first bang to wake up the audience to the last beat of the drum at the end of the show. Every little bit of detail however minute should be taken care of by them in ways that only a seasoned event production company can. It barely should matter what event is being held for most event production companies. Sure, some have specializations, like for musical events, or for weddings or company parties. But, the responsibility stays the same, and it will all lie on them.
Some of the key traits that these event companies should have are the ability to work on a budget, domain knowledge on everything about the event you are hosting, wheeling and dealing with an extensive list of suppliers, venue decorations and motifs, and lastly, a hard nosed real time ability to quickly switch gears when the situation calls for it. With all these key traits in mind, let us try to delve further in the realms of event production that you ought to know before blowing an entire budget into one.
Attendance is Nice but How you Perform is What Matters
Marketing is a huge part of event production. It does not matter how fancy the preparations are, if you do not have an audience then the event bombs. Usually, this is taken care off by the hiring clients as they should know their audience better than anyone else that they can hire. For instance, you cannot just let someone choose whom to give your wedding invites to. But, there are also many occasions where the event production company would, sensibly take this matter into their own hands. After all, being in the event production business, should already afford them a huge pool of avenues where they can advertise the event that you are holding.
While attendance good, it will not mean anything at all if they are going to be racing out of the gates after the end of the event. If anything, this could mean much more terribly for the event host. The audience, as fickle as they are, will still remember bad performances so they will not have to endure and waste money on another shabby happening from you as host.
The key here is to keep them occupied and hypnotize them into a trance the minute they walk in the event’s door. There are many tricks to this and event producers should know about this a lot already.
Event Production is a Theater
All about event production borrows from what had already been established in the theater. When you think about it, a theater play grabs its audiences mind through three key things. One, the dazzle, or the visual effects which should be quite the pressing point when conducting an event production. Think of your audience as the eyes that judge your event by everything that they see. From the fancy red carpet that you lay for them when they enter, up to the annoying overdressed audience that has also attended the event. It is up to the event producers that the event not only be a feast for the eyes but a striking one as well. Second, as with the theater, an even should have substance. It is tempting to use the events theme as the substance for that event. But that is a lazy way out of what could potentially be a selling point for you as host. For instance, a wedding can’t have wedding as the substance of that event because that would just be repetitive and boring.
Think of how the to be married couple got together and build a substantial story around that. If the two met in Japan for example, have a Japanese spring time theme and let the audience marvel at the spectacle while at the same time filling their hearts and heads with dreams of sipping tea under the cherry blossoms blooming. And lastly, engaging the audience as a proud theater performance would. It is never easy to make the audience feel like they are part of an event especially if the event populace could fill an entire cruise ship. But these hindrances are where event production companies prove their mettle. A minute of boredom for any of the guests is a dark stain on their reputation and they are going to avoid at all costs.