Social Media

Since the first inception of social media, the way we connect to one another on the world web changed dramatically. From emailing to stay in touch of the wires of the net, we all turned a huge corner with a communications system that is not an integral part of our technology driven lives.

How has Twitter, Facebook, Instagram Affected Our Lives?

We no longer needed huge email lists to circulate content and pics we want to share, and we don’t have to constantly call our friends to see what they are up to because we can just look at their social media account and 80% of the time, the person you are interested in will be active on Facebook, Instagram, Twitter, or one of the other numerous social media site available.

Who is using social media?

Facebook is now a worldwide phenomenon with more people using its platform that any other. Even the older generation, which was the slowest group to take up social media, have started to use Facebook to stay in touch with relatives and friends. Other social media websites such as Twitter, Google+, and Instagram are used mostly by the younger generation; although Twitter does come in as a close second to Facebook.

Check out for some extremely useful information and free market research on social media.

Real time availability of news, promotions, and more via our mobile devices

What’s more is the information provided by social media is in real time. We can receive information live on our mobile devices while on the move. With the invention of smartphones, social media now has more reach and more of an effect on our lives than it ever did in the past.

How has Facebook, Twitter, Instagram, and Other Social Media Become So Popular?

One of the smartest aspects of social media is that it has been given away for free. Or at least that is what most of think. In fact, we have opened our lives to the free social media channels so market research teams behind the scenes can gather personal data about who we are, what we like, which age group we are in and place we visit regularly or occasionally.

This allows sites like Facebook to target ads that are tailored to our social habits. For example, if you like pages that are about music, then you can expect ads for music websites to turn up your feed. Or maybe you like to travel a lot, so you can expect ads for holiday deals to consistently appear.

Therefore, on the one hand, people may not be overly happy to learn that they have sold their personal information for free by agreeing to the terms and conditions of the social media they signed up for free. On the other hand, the advantage to this advertising is that you are not necessarily receiving pointless ads that don’t interest you. Instead, your awareness of certain companies that can give you a good deal on products or services will be built up.

In the end, your life and what you like to do is improved because you are one of the millions of people out there getting the best deals available thanks to targeted advertising.

How has Social Media Changed the Way Businesses Operate?

Businesses equally have multiple uses for social media. Quite a few have opened communication channels for customers to get in contact with their support staff. Platforms such as Facebook and Twitter and used regularly to give clientele a convenient way to get in contact with them.

When someone likes or follows a social media page, they are effectively endorsing that business, product or brand. The more endorsements a business has, the more likely people are going to trust it and make that final purchase decision.

Facebook pages for businesses

Facebook pages for businesses are also becoming popular. They almost give the business a second website to manage. Services can be added to the page, updates, promotions, corporate social responsibility (CSR) activities, and links to recent blogs as well as industry news. Google+ is also another way to give people access to information and services about a business and what is happening.

Twitter pages for businesses

Twitter is not so much a business page, but it is also a powerful tool to keep people up to date about the latest business activities and offerings. Its Tweets appear in its feed for those that want to visit the business’s Twitter page and if anyone is following the business page, then the tweet will also appear in their feed.

Basically, using the follow feature on Twitter, Instagram, Facebook and so on is a way of telling the platform to keep you informed about any Tweets made by this company. If you are waiting for event tickets to go on sale, a special promotion, winter/summer sale, flight/hotel deals or updated product/service information, then the follow feature is extremely useful.

News outlets and financial brokers

The same principle applies for news outlets such as CNN, Washington Times, Daily Mail, and other newspapers. A financial broker can custom configure his/her Twitter to include any Tweets on financial or business news being pumped out by say Bloomberg or Reuters.

Financial brokers be they a hedge fund manager, stock brokers, money broker or cryptocurrency trader need information quickly and social media is a way to get up to the minute news delivered to their mobile device in real time.

Tweet #bloomberg

On the flip side, this same feature is incredibly useful for businesses. Firstly, the business can judge how popular it is. The more followers, the more confirmation they have on how their brand idea/strategy is working. Secondly, seeing how many followers a business has is very useful for people looking for a popular and reputable brand, product, or service.

Therefore, services provided by companies such as exist. They help businesses get more followers, so the brand becomes more trustworthy in the eyes of those using social media. The large number of followers encourages others to follow just to see what all the fuss about.

When someone follows, this opens the doors for the business to reach the new followers and get them on board with their brand concept and idea.

Paid advertising

One of the ways in which social media channels can offer their services for free is because the website can earn money elsewhere. The main source of income for sites like Facebook are paid advertising tools included with the setup of business pages.

The granular advertising tools allow businesses to narrow down their target market and send adds to only those people that are specified in their advertising parameters. Options can be set to only advertise to a specific geographical location down to the country, city, town, or village. Other demographics include age groups, male or female, profession, and lot’s more.

With this powerful tool businesses can save money by exposing ads to only those they believe would be interested in their product. For example, a dating website aimed at single mums could target both single mums and single men in their campaign. This way, those that are not single will not be exposed to the ad, which if they were would cost the business unnecessary advertisement fees.

Social Media is Here to Stay!

For the time being, social media is here to stay. It does not look like its popularity and the way it helps people improve their lives as well as businesses stay afloat is a key to it success.

We don’t need to use search engines all the time – in fact when you use a search engine, you generally just get a result for the keyword you type, but you cannot see how many people follow that site or endorse it. Conversely, social media has good indicators such as followers and likes. This is massive in terms of building that initial relationship with the consumer be this an individual or business to business consumer.

With its powerful reach over mobile apps and its flexible advertising, plus the power of real time communications, both people and businesses are able to connect easier than ever before. Rather than sending an email and waiting for a response, people have instant communication at their fingertips.

It is also people that make the decision to like or follow a business. That means we are choosing the information we want to receive in our feeds rather than someone else choosing this for us. With millions of ads exposed to us every week, social media makes sure that your brain power and time is not wasted by making sure those ads are specific to you.

With a setup like this, it is unlikely social media is going anywhere soon. It is here to stay and will continue to develop. It is already an integral part of many of our lives and will continue this trend well into the future.