The internet has changed the way in which we do plenty of things; it’s changed how we shop, how we get the news, the way we communicate with one another and continues to influence more of our everyday lives in different ways.
Today we’re taking a look at how the internet and the lottery have come together, and why more lottery players are heading online to play their favourite games.
We spoke to Giant Lottos, who are something like pioneers in the online lottery business having first entered launched their brand more than 10 years ago. Giant Lottos say plenty has changed since they initially launched their website, but one thing that hasn’t changed the same is that customers enjoy having the convenience of buying a lottery ticket without having to go to the shop, a large selection of different lottery games and being able to play foreign lotteries from their home country.
Other ways that Giant Lottos are getting the edge of your local shop when it comes to the lottery is how they connect players together in lottery syndicates. You used to have to pool together with your work colleagues or friends to form a lotto syndicate but Giant Lottos lets you know one on their site quickly and easily.
They said that 10 years ago they could not have predicated their success, and say that growing their brand had a lot to do with not only providing an honest and excellent service but also because more people are using the internet now.
Giant Lottos also make use of present day internet staples to market their service. They have a blog section where players can check the latest lottery news and they also have an active social media presence where players can enter competitions and stay up to date on the largest jackpots.