In the era between the 70s and the 80s, newer watch technology like the quartz almost pushed Swiss watches out of commission. In an effort to keep up, many Swiss watch companies were forced to adapt to quartz technology. Brands like Rolex and Patek Philippe, however, stuck to what they did best and worked tirelessly on mechanical watches.
Swiss watchmaking remains a prestigious field in today’s world because of the deeply ingrained hardworking nature the company gets from their founders. And it succeeded- the 20th century saw the emergence of Swiss watches as superior products and commanded a high price tag. More than that, these watches wasted little energy even though a single watch has numerous minute cogs and pieces.
Rolex is one of the best watchmakers to come out since the 1900s. The name has become synonymous with innovation. The first waterproof watch came from Rolex- the Oyster, which is an exquisite timepiece, and their patented self-winding perpetual rotor. Paul Newman, who was a famous race car driver, made the Oyster synonymous with his legendary racing career. It then became the most expensive of Rolex mens watches that was auctioned off. In the year 2013, Formula 1 gave Rolex the honor of being their official timepiece and global partner.
Mechanical watches are quite known to have style and tradition that mainly appeal to the viewer, both men and women who now make up a considerable percentage of the market. Before, huge and chunky watches were the preferred fit, today it’s a slim form packed with features. The smaller case also makes for a good selling hook of Rolex ladies watches.
Many auctions are held selling off the famous timepieces. As Italians turned their focus on the Rolex Daytona chronograph, a watch that had a stopwatch function, it likewise became an iconic watch among Europeans and Americans. Recently auctioned was the UNICORN, an aptly named title for a rare vintage Rolex Daytona that was crafted with white gold in the 70s. A world class collector put the iconic watch under the hammer with the goal to promptly send all the proceeds to charity.
An original Swiss watch bears the mark of quality, sheer artistry, and exquisite craftsmanship. Mechanical watches are super-accurate and symbolic at the same time. For those who yearn for a timeless classic, then a Rolex would be the resounding answer.