As online search trends change, so does search algorithms and SEO strategies. Search giants such as Google update their index and catalogs, which can ultimately change how your website ranks in keyword searches.
The best way to keep updated is by reading up on the latest SEO articles and adapting them as best practices. Check out some below:
High Quality Content
High quality content means it should be highly useful and informative to the reader. Moreover, the articles you post should be engaging, easy to read and should provide immense value to your audience. Put up the appropriate title tags and proofread for errors.
Inbound Links
Inbound links are hyperlinks placed in a third party site that redirects the visitor to your webpage. When there are quite a number of inbound links heading to your website, search engines will assume that your content is especially helpful and will reward you with a higher rank.
Guest Posting
A guest post is high quality content that you’ve written for posting on similar niche sites. It could be in the form of news, articles or guides that offer helpful insight or additional knowledge for the reader. This type of SEO strategy helps both parties, which can be very useful when you’re trying to build a reputation.
Social Media
You can use social media to build brand awareness, interact with your audience and establish niche expertise. The most popular sites, such as Facebook, LinkedIn and Twitter will help you connect with people and lead them to trust your brand and buy your products.
YouTube SEO
YouTube is second only to Google in terms of search engine aspects, so it’s best to tap into it as soon as you can. Make your YouTube content SEO-friendly and you’ll soon end up on the top.
Metadata
Don’t forget to implement metadata items, such as title tags and meta descriptions so search engines can easily index and categorize your content, on each post, content and article.