Did you know there are up to twenty-four million e-commerce stores globally? From mobile apps to next-day delivery, today’s methods of online shopping have significantly improved in a matter of years. More importantly, e-commerce businesses are able to meet the demands of their consumers by keeping up with the latest digital trends. From kitchen supplies to home décor, digital trends have actually had the most impact on today’s trendy men’s fashion industry.
Clothing will always be a demand that needs to be fulfilled, but the way we’ve been executing it hasn’t always matched with what men actually want. Do you remember the kind of trendy menswear that was out on the market before smartphones existed? It was extremely limited to the basics, like straight-leg jeans and V-neck tees. There was a blaring need for more fashionable menswear, like Differio.com, but the digital means to execute it just wasn’t available. That is, until shopping on e-commerce stores became just as natural as visiting the grocery store.
You might’ve heard of a significant amount of standalone retail stores shutting down due to the rise of e-commerce. Some people fear that e-commerce will be the demise of retail, but in reality it all comes down to keeping up with digital trends, even if they seem too farfetched to conceive. In other words, don’t be surprised if AI bots are soon picking out clothes for you.
From Instagram’s shoppable feed to topping Google searches, there a number of strategies that today’s leading stylish men’s clothing stores like Differio are using to stay relevant and competitive. We’ve compiled the ways today’s most groundbreaking digital trends will indefinitely impact the way every guy shops for fashion clothes for men.
Voice-activated shopping is the new search engine
A decade ago, shopping by simply talking to a device was just an imaginative device that was only possible in the movies. Fortunately, today’s variety of voice-activated devices makes it possible get the latest updates on everything from worlds news to football scores.
The next step in the works is making it possible to search and checkout fashion clothes for men without being limited to voice-activated devices. Currently, most men are using their mobile phones to shop for mens streetwear to grooming products to mens combat boots. To be exact, almost 40% of online shopping in the U.S. is processed through cellphones.
In a couple of years, we could be easily telling our phones to buy us something as specific as “mens army green side stripe skinny jeans in size 34” and have it delivered in a matter of hours.
Augmented reality is the gateway to finding the perfect fit
Not to be confused with virtual reality, augmented reality combines the live environment with the digital world. You might’ve heard of the popular gaming apps that use AR, like Pokemon Go, Jurassic World Alive, and Harry Potter: Wizards Unite.
Although AR is already gaining speed among gamers, it’s also being modified for men’s trendy clothing websites. Menswear retailers are trying to improve the way male consumers can find the right size – an especially difficult feat for online clothing retailers.
Some test models in the works are making it possible to scan your correct size by moving your smartphone over your body. You can also find virtual clothing with tiny sensors placed throughout the fabric, so you can buy the perfect fit of jeans by simply wearing the clothing, downloading the app, and uploading your predetermined measurements.
Drones could be delivering your packages
It might seem completely bizarre right now to imagine a drone ringing your doorbell and dropping off a package you ordered online. While we shouldn’t get our hopes up of door-to-door delivery too soon, we definitely only just begun with developing what drones are capable in fashion e-commerce.
With so much competition around shipping and delivery speeds, tech researchers are finding it more cost effective to use drones in fulfillment centers. They could have the potential to replace the need for warehouse employees, which would cut the cost of paying bi-weekly salaries and providing health benefits.
These small and mighty bots are capable of flying speeds up to 100 mph. The only downside to today’s current models is that they aren’t equipped to carry heavy loads.