B2B, or business to business companies have their own challenges. Whereas business to consumer companies speak directly with their customer base, B2Bs are tasked with speaking to stakeholders who have a say in the buying decision. Hiring B2B marketing agencies offer a huge advantage to those who are pre-occupied with running business operations and e-commerce workflows.
Here are 4 marketing strategies you can use to improve each campaign you make:
Create Lead Magnets
Lead magnets are enticing pieces of content that marketers use to engage potential B2B leads. As such, lead magnets should be made very valuable so the target will make the move to acquire it at the expense of giving up their contact information. Lead magnets not only collect information you can use later, but it also establishes brand authority and adds to industry knowledge.
Use Email Marketing Automation
B2Bs can connect their CRM, or customer relations management database to an email marketing automation platform to auto-send targeted email based on their actions or what content they’ve accessed on your site, all without having to lift a single finger. By using this you nurture your B2B leads even further, which can prove to be useful when you need to give the leads the kind of information they’re looking for. When you do this regularly then you can expect more sales and higher closing rates over time.
Harness The Power Of Social Media
Facebook and Twitter are the go-to social media platforms for small to medium businesses. Influencers will always prefer Instagram. LinkedIn, with its 500 million users, is a tool individuals can use to network with other business professionals.
Create Video Content and Ads
More than half of the people who use the internet prefer watching videos than reading a wall of text. You can cater to the visual learners by creating brief yet engaging content that will make them come back for more. Videos are the key to capturing your target audiences’ attention. Moreover, video content can catch fire and spread across the internet, increasing brand exposure many times over.