You may have heard of free, private email and how it is more secure and confidential. But what exactly is private email? Who are private email providers and how do they operate?
We have compiled this guide to demystify the what, the why and how of private email services and private email providers?
Private Email Providers
First and foremost, private email services are secure, encrypted and provide its users full control and ownership of their accounts.
More often than not, secure email services are not free as they need to charge for their services and cannot be relying on advertising revenue. They provide full encryption and users can access these services via any computer or mobile apps. Some vendors offer apps on all platforms which is more secure than web-based access.
But why do you need private or secure email service? Isn’t all email secure by default?
Research shows that 9 out of 10 viruses that infect a computer are spread through an email attachment. Free email is the number one culprit that helps cyber criminals to victimize unsuspecting users. Yet, most people are either too confident or too complacent to change even at the risk of being a victim of cyber attack.
Email security is one of the first steps you need to take against the looming threat of hackers, viruses, spam, identity theft and phishing. What’s worse, free and regular email is a huge threat to your business and private communications.
Private email services can eliminate many of the online risks be it email breach, leaking of confidential information, fake sender, and may even protect against hacking your accounts.
The truth about free email
Ever wondered how some of the biggest, free email providers afford to serve millions of customers for free?
They don’t charge you because they benefit from the data they collect from you.
Let’s take the example of Gmail. At last count, it had more than 1 billion active users. Gmail has been in existence since 2004. That is 15 years now. Today it is one of the biggest email providers and is raking in money. It doesn’t charge you anything? So how does it monetize?
From ads. Gmail makes money from Adsense – it gets paid for each ad it sets on your account. Several sectors like insurance, product, finance and so on pay thousands of dollars for targeted advertising.
Once you are logged in to Gmail, you can notice those ads on your dashboard. These ads are generated from Gmail’s services like AdWords, AdSense and PPC. When you click these ads, Gmail charges these companies on a pay per click basis. And even when you don’t click these ads, Gmail can pump revenue based on “Pay per impressions”
Truth is that these platforms are actually designed to mine information. That is to collect, compile, store and sell data that advertisers use to target customers. Your information is stored infinitely and also monitored by people who have no accountability towards you.
How do private emails like Eprivo work?
Many private email account providers use enterprise-grade protection system that have the best threat prevention and detection structures.
Many of these email providers have their servers in countries like Switzerland that
threat detection structure in the industry. Before an email message enters your mailbox, it undergoes a series of multi-level tests before entering your private system. Others can secure your existing email address and provide a healthy separation between the role of security provider and hosting your emails. They also enable many other privacy features.
For instance, private email provider Eprivo goes a step further and provides features like full sender control, security on top of your existing email account and securing emails from the past – something no other provider offers at the moment.
Here are some of its key features:
- Get protection over your existing email address (be it Gmail, Yahoo or other email)
- Industry unique privacy control for each mail ensuring full sender control
- Digital and physical security
- Secure older mails
Who can benefit from such a private email service?
Just about anyone and everyone should switch over to private email before it is too late.
However, if your work requires you to send and receive confidential information, financial data or personal identity information, then you should be all the more concerned.
Journalists, lawyers, family offices, HIPAA, PCI, PII and GDPR Compliance professionals, doctors, professional advisors and of course politicians are some professions that have started adopting private email services to safeguard their data.
Have you considered the move yet?