In the world of digital marketing there are certain techniques that stand above all others. One of the most often utilized digital marketing methods is search engine optimization or SEO for short. This method is vital to a company’s success because more and more patrons are finding businesses via the internet. However, not all companies have in-house personnel that is capable of achieving a great rating. This is where SEO companies come in. A business will hire one of these companies to handle all of their SEO, so they do not have to worry about how do it themselves. Continue reading to find out what these companies do, how they work, and whether or not you should hire one.
First off, to understand how these companies work, you need to first understand what SEO is. As previously stated, SEO stands for Search Engine Optimization. What this means is that SEO is a method of making your business’ website or social media pages have better ratings in search engine results. Every time a user types in specific keywords, your page will show up higher on the list than it would without SEO. When your site has a high ranking on search engine results, users are more likely to choose your site to find what they need. There are several aspects of SEO, each with its own specific purpose.
To achieve great SEO you first need a fantastic website. To accomplish this, you will most likely need to hire an expert to ensure the website is as amazing as you need it to be. Remember that your website is where your potential customers will make the final decision to make a purchase, therefore you should consider your website as your primary selling point. Within the pages of your website is where a great deal of the SEO magic happens. An SEO expert will plan out business-specific keywords and key phrases that will need to be strategically scattered throughout the website in articles, information lists, and product or service details.
How exactly does an SEO professional go about determining what the best keywords and key phrases are? The first step is determining the most important aspects of a business, which words hold the most information about that business and what it does. For some businesses, this is a fairly simple matter, while others require a great deal of effort and time. Next, a list of potential words will be amassed, after that it is necessary to narrow down the list to only the best choices. There may even be a trial and error period where a couple different choices are put into use to finalize the determination as to what works best. It is also necessary to have at least a basic understanding of the algorithms used by all of the most prominent search engines. Each search engine has its own algorithm and each one looks for slightly different things when ranking websites for search results. When choosing the most appropriate and effective keywords, it is vital to know what will work best with each search engine to get a good rating with their results. This is often considered one of the more difficult aspects of SEO and is why many businesses choose to hire a company that specializes in this area of marketing.
After determining the best keywords and phrases to use, it is time to put them into action. This is done by using the keywords throughout the website as well as all social media platforms. It is of the utmost importance that the keywords be used often enough for search engine algorithms to pick them up, but not so often as to weigh down the, otherwise useful content that consumers can find and utilize. There truly is a fine line between using keywords too much and not enough.
Social media platforms are also an integral part of SEO. Not only can the chosen keywords be used on each platform, it is also essential to use these platforms to begin a linkback system. There should links to various content on the website through each social media platform. Links to the landing page links to product/service pages, links to important forms, etc. Using social media is also a great way to engage with consumers as well as reach out to other business, bloggers, and anywhere else you can potential establish linkbacks. A link back is a link located somewhere on the internet that “links back” to a page on your website. Bloggers are a great tool to utilize for this purpose. Reaching out to others, in general, will benefit SEO a great deal. If a blogger puts up a new post with a link to your website and only ten people share that blog post with their friends on social media, that means thousands of views. Every time a friend on the social media lists of those ten people share it, that is more views and more potential shares. The web of shares, views, and links becomes infinite just from ten shares. Imagine what one hundred initial shares could do!
One of the best ways to engage with bloggers is to offer up a sample or trial of your product or service at no cost in exchange for an honest review on their blog. Regardless of whether they love or hate your product or service, your website will end up with a ton of new traffic from the publicity which is fantastic for SEO.
Now, consider all of the work that has been discussed thus far. SEO companies do all of this and much more every single day. They take care of all of these details both big and small so your business and many other businesses can go about their daily work and not have to worry about all of this as well. This has not been a complete list of all of the things that an SEO company does, but it should give you some insight into what goes on at these companies on a daily basis.