Snapchat is one of the best social media platforms out there on the internet. It has the potential to extend their original idea along with their core values to interact the other disciplines of the internet market just like Facebook which proved the world by doing it in a phenomenal way. Snapchat with its amazing filters and communication concept it is now going for other concepts to stay in the tough competition of social media marketing. The game which revolves around the social media is changing a lot. Now it is not just to make your communication better for the consumers, but it is more about the experience of the users regarding anything they are doing through social media marketing. E-commerce is evolving now so many tech giants are focusing on that. Snapchat is one of those tech giants that is working on the e-commerce system.
Snapchat has also done a partnership with the E-commerce giant Amazon to help them proceed in the e-commerce system. Amazon will provide them their libraries in order to make their e-commerce system to be trained in such a way that the Snapchat will be used a medium to refer to the Amazon store by using the latest technology of Artificial Intelligence and product identification technology along with that Snapchat is also moving towards their audience by how are they going to make their users trust them on the e-commerce side by adding value to the brands and the users.
Snapchat has come up with an idea of applying different techniques related to shopping and e-commerce. As Snapchat’s main audience is the youth so the team is trying their best to focus on that age of group regarding their shopping behavior and the experience that they face while doing that. Snapchat is coming up with the feature which will consist of different categories regarding shopping.
These categories are Apparel, Big Box Shopping, and Luxury Retail Shoppers. According to these trends, Snapchat showed different statistics behind the categories. It helped them to differentiate the categories based on the results. These results showed the age group of people who visited these stores. Days where the majority of social media followers visit the stores. These stats helped them to improve their system based on these.
It sure is a challenge for Snapchat to work on these sectors. To be able to add value to the users regarding their experience towards shopping or it could be towards the brands and different businesses that are being run through Snapchat. Making different brands to use Snapchat as the medium to get in touch with their consumers will be a big step forward for Snapchat in the e-commerce business.
With all these amazing features that are going to be launch soon are really amazing with up to date technology and adding new ways to experience the e-commerce system. All these features will be tested soon by the users then we can analyze the results of it by reviewing the systems and the feedback from the users.