In the digital world, there are so many web pages to look at that people resort to specific searches. This can either help or hurt your business if your website and online presence is not up to date in the SEO practices that it needs to be found online.
SEO practices have become a huge part of business’s online market, and without this knowledge, your business could be left in the dust. If you don’t use these ideas on your pages, then people won’t be able to find your site without searching for hours, which they won’t do. So, get up to date on the SEO practices needed to keep your website relevant.
Here are the best SEO practices for 2019.
Using Alt Text For Your Images
Alt text is used within an HTML code to describe the appearance and function of an image on a page. This means that the text is written so that visually impaired readers using screen readers will read the alt text so they understand the image. This also means that the alt text will show up instead of the image, when it doesn’t load.
This alt text is important because not only does this help out your vision-impaired readers, this also helps with your image SEO. Search engines don’t always understand the image as you do, so adding the alt text allows the image to be found by keywords, or by the description of the image itself. This helps you to be found in the category that you want, and makes sure your image doesn’t get lost in a sea of others with alt text.
Create Authoritative Content
In a nutshell, this means that you want to create reliable content that your readers can clearly understand. This is something that sometimes gets lost in the vast whole of SEO keywords, and multiple blog posts, but it is still important.
Creating authoritative content means that you are citing credible sources, making your point clear and precise, and giving a clear takeaway at the end of the write up. This shows your readers that you are writing content for them, not just writing fluff pieces on things to get some random internet rankings. You want readers to trust you and your content, and this is the way to do it.
If you want your site and posts to be found on Google, then you need to learn how to use keywords on your site. This is fairly simple, but something that must be done. Deciding on what the keyword will be, and what is relevant to that page or post, means that you choose the main idea.
If your post is about finding a dog walker, then your keyword could be “dog walker.” This is something that will be likely used a number of times in the post, but using it optimally will mean having it sprinkled throughout the post. This will allow people to find it easily when searching online for that word.
Optimize URL and Meta Description Length
The meta description is the text that appears underneath your page name and URL on Google’s result page. Your meta description can be your best friend or your worst nightmare. This should use action words that engage your user and be limited in character length. Think of this like a Tweet. How would you describe your article on Twitter to entice people into clicking the link? If it is too long, you’ll get a dreaded … on the page and users will not bother to read it. If it’s too short, then users won’t have enough information to entice them into clicking.
A great meta description will be eye catching and engaging. It is a marketing Call to Action for your URL and should be designed to motivate clicks and create a sense of urgency regarding your article. Design it like a miniature squeeze page.
Optimizing your page title and URL is also important. A lot of people have really long URLs and Google cuts their character count down. The same is true of titles. If the user can’t see your entire title displayed, they are missing crucial information and will be less likely to click.
Your URL should be short and meaningful. Which one is more effective in catching both people and spiders? Site.com/3p?4578tyH%q, Site.com/Article37564, Site.com/Super-Rididculously-Long-Article-Name-Containing-Every-Word-That-Bec…, or Site.com/2019-SEO-Best-Practices?
Your title should contain your main keyword. It should be brief, informative, authoritative but creative. Avoid click bait because people have learned to filter those out when looking for genuine information, but do keep it witty enough to stand out among the myriad of pages full of similar titles that blend into one another.
In the old days if the early 2000s, it wasn’t very critical to have a flexible website. Now, everything has changed. It is exceedingly rare to find people who navigate to websites from laptops and desktops. More and more often, users are clicking through from a social media app to an article directly on their phones. To survive in that kind of world, you need to get smart and get friendly.
First, you need a website that is compatible with mobile browsing. Google has begun tagging mobile friendly websites in search results, so users know immediately whether clicking the link is going to be a breeze or a headache. If you’re not tagged as friendly, you will start to plummet in the search rankings. Their algorithm is naturally boosting mobile friendly sites in two ways. Being compatible increases your technical ranking. Having higher click through rates because you’re marked as friendly also boosts your popularity compared to competitors who haven’t streamlined their sites, yet.
The next step is to become social media friendly. Join all of social media and stay active and engaging. Twitter, Facebook, and Instagram are fantastic ways to get your brand out there to more and more people. They allow you to interact with your user base and engage more potential subscribers through creativity and conversation.
Social media linking gets naturally integrated into users’ feeds, and looks nearly identical to content their friends are sharing… as long as the advertisement content is engaging and entertaining. Make sure your communications on these platforms are organic.
Search engines take brand mentions into account when determining rankings. The more people who are liking, retweeting, and pinning your content, the more valuable it must be…. And the fewer engagements, the lower the value. The social media mentality is a total game changer when it comes to traffic potential and building a community of active users and influencers around your products.
This can be a double-edged sword if you fail at it, though. Make sure that your communication is a conversation. No one wants to be advertised at in their social media feeds, and no one wants to feel like they’re being given rote responses.
Study successful companies. Wendy’s fast food brought themselves back from the brink by being a champion of the social media game. They were not afraid to boldly engage in jokes, memes, and some hilarious trash talking to get attention. It worked in a major way because they were genuinely witty with their communication, but it could have easily backfired if they simply came across as nasty or boring.
On the other end of the scale, Movie Pass quickly went from one of the most popular companies around to one of the least companies around by failing at the social media game. They were dishonest and misleading with their users instead of being open and honest when they experienced financial issues and it ultimately cost them more than they could afford to lose.
Make sure that your website flows naturally from mobile content to social media app when linked back and forth and remember to engage your social media following creatively and genuinely. If you can’t handle that, then hire someone who specializes in it.
Not everybody has to be a tech guru to be able to implement these SEO practices for their website or business, but they can seem tricky when you first start out using them. But don’t worry, if you are having trouble and need a little help, you can call Firestarter SEO to help you out and turn your website into a high-traffic, money-making site.