Owning a website is just about necessary for any business today. If it doesn’t rank highly, potential customers won’t see it, so is there any point to spending the money to build a website? Building websites correctly enables them to rank high for all search engines, bringing in more leads for the business. To start ranking higher, work on implementing three types of optimization: technical SEO, on-page SEO, and off-page SEO. Together, they can help almost any website rank higher.
What is Technical SEO?
Technical SEO is the optimization of any of the technical components of a website. This includes the security of the site, the responsiveness, and more. Search engines like Google prefer websites with better technical components to their design and will rank these websites higher, so anything that can boost how the website functions are going to help the ranking.
Implementing Technical SEO
Technical SEO can be applied in a few different ways. Ensure the website is secure by using SSL. Sites need to have this to rank highly at this point and should be as safe as possible for the user.
Make sure the website is mobile-friendly and loads as fast as possible. Responsive website design means any potential customer can view the site no matter if they’re at home on the computer, sitting at the doctor’s office on their smartphone, or out at the park on their tablet. A faster speed means customers can get the information they need right away and aren’t likely to look elsewhere because the website takes too long to load. Customers usually only wait a couple of seconds for a website to load and will leave if it takes longer.
What is On-Page SEO?
On-page SEO is everything on the website that impacts the ranking. This can include technical SEO, but it mostly focuses on the content and how the site looks, not what’s happening behind the scenes. This type of SEO typically includes the page titles, images, meta descriptions, tags, URL, internal linking and, perhaps most importantly, the content of the website.
Implementing On-Page SEO
During the design of the website, make sure SEO titles, URLs, image tags, and much more, are descriptive. These should clearly show what’s going to be on the page and should, where possible, reflect how the website is structured.
When creating content, make sure the content is unique and is accessible. Keywords are essential within the content, but it’s crucial to avoid keyword stuffing. Instead, focus on high-quality photos, videos, articles, infographics and more.
Whenever possible, use a variety of different types of content on the website to boost the ranking and keep customers on the site longer. When there is high-quality content, and the visitor stays on the website, it impacts the ranking. Rankings can drop if customers generally only spend a few seconds on the site instead of a few minutes.
What is Off-Page SEO?
Off-page SEO is, basically, anything that happens that’s not on the website. The primary component to this is backlinks, but it can also include guest posts, social media, influencer marketing, and any time the company is mentioned online, even if that mention doesn’t link back to the website.
Implementing Off-Page SEO
The main component of off-page SEO is backlinks. These are links from other websites that link back to the business’s website, and that can help drive more traffic. The quality of backlinks is going to be far more critical than the quantity, so it’s better to have fewer backlinks that are from authority sources than thousands of low-quality backlinks.
Along with backlinks, use other techniques like sharing content on social media or posting as a guest on other websites. These actions help show authority on a topic and show the search engines that the site is being talked about and, therefore, should be more comfortable for potential customers to find. This encourages the search engines to rank the website higher for relevant keywords.
There may not be much of a point to having a website if no one’s going to see it. As a website is being designed and long after the original design is completed, implementing SEO techniques can go a long way toward making the website rank higher. When it ranks higher in search engines like Google, more visitors can find it. Start working on technical, on-page and off-page SEO today to help your website get a higher ranking.