As the culture around us changes, so do the design trends so keeping up with them could be a bit hard. Website creators are continuously exploring multiple avenues of visual communication in order to generate increased levels of engagement towards the people who are going to visit the website. Knowing the importance of knowing the web design trends is important, and by getting your web design service by Big Easy SEO, you would be able to keep up with those trends more. Here are some of the most popular web design trends in 2021.
1. Creative and Atypical Product Photos
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The biggest challenge in buying products online is not knowing what they look like in real life so this trend is for you if you are not so comfortable with online shopping. There are some stores that have started using 3D simulations to provide a better visual solution for this caveat.
2. Black Outline
Black outlines around different elements throughout your website have become popular formats that web designers have come to love. These black lines are often used as page dividers and can vary in thickness.
Oftentimes, this design trend is combined with real photographed images, which tend to be an entire photograph or a cut-out. Website visitors would always notice these images immediately because of the captivating type of visual, making them devote their full attention to the messaging and experiences that the designer seeks to relay.
3. Use of Emojis
People are constantly interacting through their keyboard, whether they may be 5,000 miles apart or just 5 meters apart within one house, including emails, messaging applications, group forums, and the like. Alphanumeric characters accompanied by playful emojis in written text elements are now an integral part of our digital lexicon since things have grown far beyond words.
4. Elegant Serif Fonts
The Sans serif has always been loved by web designers because of its sleek legibility and simple structure, but moving forward to 2021, the screen size and the resolutions of the gadgets are getting larger and clearer compared to how they once were. The screens we now design for are more inviting to be decorated, heavier serif fonts and larger screens enable serif fonts to appear less cluttered and more readable because of the increased space around the words. Likewise, the higher resolution makes the heavier or more illustrious letters look clearer.
5. Playful Typography Effects and Animations
Contrary to the standard horizontal, an animated string of words would often be structured as a particular shape in the left-to-right sentence format. They do this for decorative purposes, not solely as a text to be read, using this technique to convey a branding or marketing objective to create the desired vibe or visual theme.
6. Light Colors
One of the biggest differences between print and web design is using light colors in web and interference design. When you use a print design, the quality and visibility of light colors often get compromised, losing their richness and appearing as more opaque and turbine.
When you use light colors, they would have the opposite effect on the screen, and may even be preferred over dark and bolder colors. Designers have now embraced the advantage of using light colors in order to avoid the latter and the added value of using light colors in web design extends beyond the visitor’s visual experience since light colors are also conducive to user engagement.
If you want to encourage your user to stay on the page longer and enjoy the color palette’s tranquility and warmth, you could use soothing light colors on your website.
7. Black and White Illustrations with Textures
A few decades ago, printing in color was not an option and newspapers would feature black and white, hand-drawn designs created by cartoonists to add artistic effects to their content.
Cartoonists have also begun using black, texture-based illustrations if they want to supplement the large amount of text that a newspaper or similar publication is bound to include. It would allow balance within the textual articles by alleviating the reader’s cognitive load with simple but engaging imagery and causing this design trend to reappear in 2021.
8. Simple Shapes
Since the 90s era is slowly making its comeback, web designers are slowly integrating a form of simple shape motif throughout the design scheme of the website. These simplistic, two-dimensional shape illustrations boast one shade of color and no depth or texture. Using these basic shapes may also have texts written in them, which are also often similar to a sticker design from the 80s and the 90s.
9. Collage Art
Collage art concepts frequent numerous media types, such as newspapers, magazines, posters, yet are rare to come by in digital media. Like the shapes, collage art creations have recently made their comeback in social media and colleges have made their way into the web design field. Websites would usually integrate a mix of solid color graphics and patterned illustrations, embodying a full-width visual and a precise cut-out of an image.
10. Hover Gallery Menu
One of the interface’s fundamental elements would have to be the website menu, and this has been the epicenter of several design trends. However, the Gallery menu looks like a regular, standard menu at face value, but once you hover on the icon, images would appear and reveal a sneak peek of the content that you are going to be seeing in the next step.
Though it may be hard to constantly have to work on your website, embracing these design trends would attract more visitors and stand out among your competitive landscape. There is so much more to see and do aside from the examples stated above, so keep exploring!