Before you make any changes to your business or you think about adopting a new product or service, then you are going to want to consider learning a bit more about the existing clients you already have. This can also be necessary when you are thinking about pivoting from what you currently offer and you want to add something new, or you want to find the next product or service they’ll be happy with.
Here are some very simple ways that you can learn more about your clients without spending a lot of money or time.
1. Conduct a survey
Surveys are a great way to learn more about what exactly your customers are looking for, how you can serve them, and whether or not they have been happy with your service in the past. One of the best things about a survey report is that they are often cheap to create and send out, as well, so even small businesses can take advantage of this as an option. You’ll want to decide what questions you want to ask and what would end up being the most beneficial for you.
2. Find their habits
Knowing your customers’ habits can give you a lot on insight into what you should be creating when it comes to products and services and what they would be the most interested in. This might mean going on social media or doing a Google search in order to see where your ideal customers are hanging out, what questions or concerns they have about your type of product, and which competitors they are choosing over you too.
3. Do some secondary research
You can always look to have some of the raw data gathered by others instead of having to do it yourself, as well. You can either choose to pay for certain reports, or you can look into studies and news articles that have been published about your customers. This gives you some more insight into your industry and can help you determine if there is a gap in the market or if you should wait for a better time to release a product or service. This additional research can help you to make quality choices when it comes to your business.
4. Conduct some interviews
Sometimes, you need to go straight to your customers in order to see what their needs are and what you might be missing when it comes to your business. You might want to get a hold of former clients or those you know who might be interested in sharing their thoughts. You can put out information on social media and encourage people to speak with you in order to learn more.
Knowing more about your customers can go a long way toward making sure that you develop products that actually end up helping them and can move the needle for your business. It’s often worth it to do a bit of research in order to see what your clients will invest in from your business.