LinkedIn is the largest professional networking platform. It is useful for professionals looking for a job and entrepreneurs who want to increase their business reach.
Businesses increasingly realize the potential LinkedIn holds for greater ROI, which is why 30 million companies currently use LinkedIn for business.
A successful business acknowledges the significance of valuable relationships. They want to build deeper connections with their clients and customers. For this reason, LinkedIn is vital.
When you create your LinkedIn company profile, you’re essentially showcasing your business on a platform where thousands of individuals regularly search for companies and jobs.
Not only will this enable you to hire employees that want to work for you but being on the platform is a gateway to increased brand recognition. 94.2% of journalists and editors are on LinkedIn, so you might land your brand features in media publications if you network efficiently.
More than that, LinkedIn helps you find clients by sifting through countless profiles of individuals who are all part of the professional workplace. You can even build essential partnerships that benefit you in the long run.
However, to make the most out of LinkedIn, you need to know how to use it.
How To Ensure Your LinkedIn Business Page Is Successful
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The following are 4 ways you can utilize LinkedIn to its fullest potential:
Develop A Professional LinkedIn Page
Your LinkedIn page is the first image your customers have of your brand. When they visit your page, they should be able to identify what you have to offer and how it can help them. For this reason, create a simple yet thorough profile.
Design your layout adequately. Make sure your logo is clear, and your profile picture and cover are updated. Your description should be detailed and accurate.
Remember, your LinkedIn page is more likely to show up higher in Google ranking than your website, so you have to ensure it perfectly encapsulates your business’s vision.
You want your page to show up when search engines look for it, so include relevant keywords and appropriate hashtags. However, don’t overuse them because, ultimately, your page needs to look customer-friendly.
Target Your Desired Audience
Since LinkedIn has many users, including your competitors, you can use it as a research tool.
See what your customers are interested in and what type of activity they engage in on the platform. This will help you better target them for your marketing campaigns.
You can also research what your competitors are doing, their product launches, and their marketing tactics. Lastly, you can learn a lot about trends in your industry by participating in relevant groups and engaging with the right people.
Use these insights to develop your own well-rounded business strategy.
Utilize Content Publishing Mechanisms
LinkedIn has publishing platforms where you can publish original content.
Whether it’s blog posts, product descriptions, or long guides, put your content out on LinkedIn. And make it engaging, informative, and helpful.
So, for example, if you offer services that other businesses can benefit from, LinkedIn is the perfect place to publish your content. It’s comprised of individuals who want to learn, and you’re providing them the means to do just that. By educating them, you can generate a greater number of leads via inbound marketing.
Tailor your content according to your industry and use visual aid as image-related content receives 98% more comments. Maximize the benefits of LinkedIn groups: post your content on relevant groups, engage in conversations, and offer expertise and help in the comments when you can.
Such efforts will build your credibility as a professional and a brand.
Combine LinkedIn Practices With Digital Signage Campaigns
Although LinkedIn can be used to run ads, it is primarily about communication.
SlideShare is LinkedIn’s in-built content sharing tool. It permits you to share PowerPoint, Word, and PDF files, so your audience is well-versed about your industry, products/services, and brand. Moreover, it allows you to upload your content directly in its original format.
One effective means of raising brand awareness is combining your LinkedIn content with digital signage campaigns.
Digital signage is the ability to show your visual messages in a digital format on a screen. Digital signage ensures you can share digital visual messages in an offline space.
So, why not integrate your social media content in a campaign that increases its reach?
Since you can publish extensive content on LinkedIn and use in-built analytics to evaluate it, you can integrate the same content in your digital signage campaigns. This way, the slides you share on SlideShare can directly be shared on a screen in a high-traffic public area!
Conclusively, LinkedIn is a great tool to increase your engagement, brand awareness, and ultimately sales. Although most companies create a well-designed, SEO-friendly page, they miss out on the countless other opportunities that LinkedIn has to offer.
Creating/publishing content and linking it with digital signage campaigns opens a door of possibilities; it results in higher customer attraction and better brand reputation. So, which of the 4 tips are you planning to try out first?