There are many things to know when running a website that provides health and wellness information, but Search Engine Optimization is often overlooked. Optimizing your site for search engines will help it rank higher in search engine results pages (SERPs) and, therefore, better meet the needs of your target audience. Since it is generally hard to predict what keywords search engines might use, you will want to provide proper page rank for as many of your pages as possible. This post aims to give you a few tips on what every health-based site should know about SEO.
1. SEO Increases Traffic
Contents
- 1. SEO Increases Traffic
- 2. SEO Improves Your Ranking
- 3. SEO Increases Quality of Image Links
- 4. SEO Builds Trust
- 5. SEO Increases Link Popularity
- 6. SEO Helps You to Learn More
- 7. SEO Suggests What You Should Write About
- 8. SEO Increases Your Reader Engagement
- 9. SEO Improves Internal Links
- 10. SEO Helps You Figure Out SEO Mistakes
Through proper SEO tactics, you can make your site more accessible to search engines, which will drive more visitors. You may not have any traffic when you start with a new website. Depending on what type of content you are providing, there might be no reason for your site to rank in SERPs at the beginning. However, as your site grows in popularity and traffic, it is important to keep the search engines interested with your content. By doing this, you can keep them coming back for more. Search engines will rank the value of the links pointing to a site based on multiple factors. These factors include how many pages point to your site, how many times a page is linked from other sites, and the quality of those links. By providing your site with quality content, you will be able to build trust with the search engines and achieve top rankings.
2. SEO Improves Your Ranking
Through a process known as “link building,” you can improve the relevance of your website to search engines. This will help your site rank higher in search results. Many SEO companies try to game the system by buying and selling links on forums, social media platforms, etc. However, well-researched links from high-quality websites relevant to one another will be more effective than non-relevant links.
3. SEO Increases Quality of Image Links
You can improve the quality of your site with SEO when you start providing excellent QUALITY links. When you provide quality, targeted links to the pages on your site that need the most help, the search engines will start ranking those pages higher, affecting your overall rankings. If you want to provide links to your pages, it is best to do it naturally through links on related websites.
4. SEO Builds Trust
It’s still important to pre-rank your website before launching it. Many people will not link their sites to new sites because they do not want to hurt their search engine rankings. However, SEO companies that are looking to build trust with search engines before they rank sites will link their websites to new ones.
5. SEO Increases Link Popularity
SEO is used to help improve your site’s link popularity by earning more links. When you do a lot of keyword research to find keywords you want to rank for, your research terms will likely be highly discussed on the web. By writing articles and creating content around these topics, your site is more likely to be ranked higher in SERPs. This will help people on search engines more easily find your site for related keywords. Some people invest a lot of time and money in keywords with little traffic to help their site rank higher in SERPs. Do proper research to ensure that the terms you target will drive traffic.
6. SEO Helps You to Learn More
You will be able to learn more about your audience and what they are searching for from search engines. Therefore, you will be able to figure out how you can improve your content and content strategies for specific keywords. For example, let’s say you’re running a health-based site that focuses on weight loss. If you see many people searching for “diet plans,” you might want to write more articles on the topic. On the other hand, if you see that people are searching for “exercise videos,” you might want to include a few popular videos.
7. SEO Suggests What You Should Write About
You won’t need to worry about creating unique content ideas once your site starts receiving search engine traffic. You can use the search engine suggestions to help you figure out what people are searching for on your site and what topics you should focus on. These suggestions will allow you to learn more about the type of content that resonates with your visitors.
8. SEO Increases Your Reader Engagement
The main idea behind good SEO is to improve reader engagement. The number of search engine visitors your website draws can help determine how useful a post is and how often they are being shared. This information can help you build better content that will be more valuable to your readers. Through this, you will have the power to increase both times on-page and time on site when it comes to SERPs.
9. SEO Improves Internal Links
Internal links are the links that point to specific pages on your site. By ranking your pages in SERPs, you make it more likely that they will be visited. The more often a page is referred to through internal linking, the more visibility it will have in search results. Of course, this can cause issues if you try to rank for keywords that don’t exist on your site. You need to be careful about this. However, if you want to help posts rank higher in SERPs, it’s important to link your content on your site to the pages that are most relevant through internal links.
10. SEO Helps You Figure Out SEO Mistakes
When you have enough search engine visitors coming to your site, you’ll be able to notice what’s not working quickly. You’ll see how individual posts aren’t engaging your readers or certain pages are not getting enough attention. You will be able to determine which of your SEO efforts are working and which ones aren’t so that you can adjust them, thus improving your reputation management. Ultimately, this will help you to determine which SEO strategies should stay and which ones should go. You don’t want to spend a lot of time on SEO practices that are not paying off.
The more your site ranks, the more likely people will continue to return to it. Therefore, if you want your site to continue ranking high in search results, you need to improve your SEO practices as often as possible.