Despite Blackberry launching BB10 and releasing their new flagship Blackberry Z10, the OS saw a further decline in smartphone market share in the three-month period from December 12 to February 13. The big winners were Android and Windows Phone, both in the US and globally, with iOS remaining fairly constant as previous periods.


In the same period as the previous year, Windows Phone gained significantly over it’s previous 2012 share in the US, but still poses no threat to Android and iOS who continue to dominate the smartphone market share. However, Windows Phone has still established itself as a firm 3rd place, significantly higher than RIM with a 4.1% share of the US market.


It’s not just bad news for Blackberry in the US, slipping from 16.8 percent in the UK in the three-month period last year to just 5.1 percent in the same 2013 period.

Android, on the other hand, is showing growth across most countries, with iOS remaining constant or experiencing a tiny loss.

It seems that Android is growing to occupy the space that was once held by the likes of Symbian and that has helped close the gap, or in some cases overtake, iOS in the smartphone market.

It is not surprising that looking at these numbers that Apple is considering a more budget phone to try and claim back some of the low-end smartphone market share that makes up a significant chunk of Androids’ numbers.

As for RIM, it is an extremely worrying time, especially since it has launched its new OS, as well as a new flagship device, and still lost market share. Perhaps it needs time to take off, but the future is looking bleek, with RIM having to focus more on securing 4th place than fighting for 3rd.

These numbers are probably of no surprise, but it is interesting to see the race for 3rd place may have already finished, with Windows Phone claiming the bronze medal.

[Source TechCrunch]

  1. Obviously, BBRY users did not purchase new handsets from Dec 2012 until BB10 was released, which was on Feb 5 in Canada and later for the rest of the world. Your interpretation of the stats is meaningless.

  2. The stats period takes into account sales until the end of February 2013. BB10 had arrived in other countries before this date, so the stats do include the effect BB10 had, albeit perhaps not worldwide. Regardless, it still paints the desired picture. RIM is fighting for 4th when most were stating it was a battle with WP for 3rd – that battle has long ended, hardly meaningless I would say.

  3. “The battle has long ended” is exactly what RIM and Apple thought in 2007 and 2010, respectively. Me, I hope Blackberry, Microsoft and any other new players keep pushing apple and android. Nothing healthier than healthy competition. It’s way too early to say but I do think that blackberry has a much better chance to regain part of its glory after launching its new OS. The main reason is that even 5 years after the iphone took the world by storm, they still were able to hold on to 76 million users. Considering they had what most consumers consider an archaic OS, THAT is pretty impressive. As they roll new products and get more apps people will see why their new OS is such a big deal. Its just superior technology. Only time will tell if it will be accepted.

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