If you prefer Android, great. If you’d rather have an iPhone, super. That said, in the endless Android vs iPhone pissing match, there is a relentless “Android winning” drumbeat — it’s all about unit volume, the number of smartphones and tablets sold. However, Android doesn’t always win that fight and there’s more to the big picture than just volume.

Ben Evans, a freelance analyst in London, gathered Verizon and AT&T smartphone sales data, and then charted it.


“First, Android isn’t really growing at all in the USA, at least at the big two operators — all the growth is coming from iPhone,” writes Evans. “Second, there’s near-zero seasonality in Android phone sales.”

In other words, the big Android launches — i.e. Galaxy S III, HTC One, etc. — really don’t budge the numbers. Interestingly, iPhone launches aren’t denting Android sales either.

But the fundamental dynamic is that new smartphone sales are iPhones.

“What isn’t shown in this chart, of course, is churn within the Android base: Android users moving to iPhone while new non-smart buyers shift to Android, keeping the sales steady,” opines Evans.

Android Winning? Where?

Additionally, Apple’s iPhone dominates vis-a-vis usage, including web traffic, app revenue and other metrics. For example, did you know that 75 cents of every mobile advertising dollar gets spent to push impressions on the iPhone and iPad? Yep.

More interesting, however, is data showing that iPad’s usage share is on the rise even as Android tablet sales rise.


Can the Samsung Galaxy S4, HTC One or any of the new crop of Android phablets, turn this situation around? Honestly, they look gimmicky and the usage numbers back this up.

Motorola’s new mission statement — straight Android on clean, solid designs — sounds hopeful, assuming they can actually make money at it.

So, Android Winning? If you mean high unit volume sales of devices that people don’t seem to be making (much) good use of, then yes…

What’s your take?

  1. These graphs aren’t great, but what they do show is iOS only peaks when there is a new one released – it’s not a constant sales high. Android continues to saturate the market, so will inevitably have bigger sales volumes. But come WWDC each year, the iPhone surges. It’s not necessarily an issue, but it’s something graphs are terrible at showing – Apple have a natural peak and trough – Android have a constant sale throughout their device range, and that’s how they’re picking up so much marketshare.

  2. Dan, apparently you haven’t actually looked at the charts on this page… or if you have, you simply can’t decipher what is plainly in front of you.

    If you believe that the much greater numbers of iPhones sold and the divergence from the numbers of “other” (including Android) smartphones sold does not show a “sales high” in comparison… you may need to have your vision checked.

    If you believe that graphs that show higher iPhone sales in December and March, exceeding sales of the previous June (when WWDC takes place) shows a “surge” during WWDC… again, you may need to have your vision checked.

    If you believe that the iPad increasing to 82% tablet usage is small relative to the piddling Android tablet usage… again, you may need to have your vision checked… or have your logic processor recalibrated. 😉

  3. Lol, it’s clear from your previous comments you are just another Apple fanboy. Baaaa… Follow the rest of the sheep.

  4. Firstly, I didn’t mention anything about tablets in my comments, so perhaps take your own advice and have your vision checked.

    Secondly, the graphs only show the US. Ignoring the fact my son could draw a similar graph with a handful of crayons, it’s completely irrelative of the market as a whole. So many other graphs contradict the data shown here, but if you go around believing everything you see/ read on the Internet, and truly believe Android is not affecting iPhone sales, you are delusional.

  5. So this guy gathers data from 2 service providers who are US based and he thinks it represents Android vs iPhone as a whole?
    What is this?

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