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Steve Jobs and Elon Musk are two of the most influential personalities of the last half century. Both have done much to define and propel the zeitgeist of the age. What could possibly be better than combining Apple + Tesla?

And, it is known that Apple + Tesla executives actually met face to face and discussed the possibility of a relationship if not marriage.

Since hiring former Goldman Sachs acquisition specialist Adrian Perica in 2011, Apple has purchased a lot of small companies, spending $525 million in the fourth quarter of 2013 alone. However, with $160 billion in cash available, Apple certainly could and many think should set its sights higher.

One potential acquisition target comes up again and again, Tesla. While there aren’t many obvious synergies between the electric car and consumer electronic maker, an Apple + Tesla pairing fires the imagination.

“Apple must increasingly rely on new products to reignite growth beyond the vision” of late founder Steve Jobs, said Bill Kreher, analyst Edward Jones. “They need the next big thing.”

What Apple needs is debatable. What Apple users, investors and, more importantly, its competitors need is more interesting — they all capital “N” need Apple’s next insanely great product.

“I know this is radical and potentially ‘transformative’ but this would radically alter Apple’s growth profile,” wrote investor Adnaan Ahmad in an open letter to Apple CEO Tim Cook and board member Al Gore. “In Elon Musk, you could strike up a partnership and obtain a new iconic partner to lead Apple’s innovation drive.”

That said, Apple’s Adrian Perica met with Tesla CEO Elon Musk in Cupertino in Spring 2013. It has been whispered that Tim Cook was in attendance, as well. Otherwise nothing is known about the meeting.

Apple + Tesla: Dent in the Universe

Nevertheless, since then, Tesla founder and CEO Elon Musk has announced his intention to build the world’s biggest lithium ion battery facility, likely in California, the so-called giga factory. Musk said factory the factory could effectively double the world’s supply of Lithium cells — boom.

While not an insanely great product per se, doubling the world’s supply of batteries and, one imagines, radically reduce their cost — definitely a Steve Jobs sized dent in the universe.

Of course, Apple is one of the world’s largest Lithium battery buyers. Moreover, the company’s $160 billion cash hoard, which Tim Cook says he’s ready to spend on the right deal, might finally find its purpose.

Apple + Tesla + batteries is the insanely great thing? Perhaps not the sizzle we have been hoping for, but steak, world changing quantities of steak…

What’s your take?

Via SFGate


6 COMMENTS
  1. How is it “secret” meeting when there are scores of articles posted on this “secret” meeting that seem more like advertising than news?

    Tesla + Apple = Frapple {baked wrapped apple}

    Should companies that manufacture defective products that catch fire and explode, start manufacturing medical devices?

    Tesla manufactures more excuses, then cars.

    There has been at least five significant Tesla related fires. Tesla has been dragging its feet on safety and the recall.

    The most recent Tesla garage fire to hit the news was in Toronto. The car supposedly wasn’t even plugged in, so the charging system isn’t likely to be a source. I’m hoping to hear reports from the fire departments investigation, because I don’t trust Tesla’s “fire investigations”, which seem more like coverups.

    There has been at least five Tesla fires. Two Teslas caught on fire after only running over road debris. One Tesla caught on fire and exploded after being in an accident in Mexico. There was a Tesla fire in a California garage, that the Tesla charger connection was ruled as a possible source of the fire by the fire department. Recently there was a Tesla garage fire in Toronto, that so far I haven’t heard the fire department give a ruling. Arguably there has been scores, possibly hundreds of minor Tesla fires. There has been a plethora of Tesla charge connectors that have overheated, melted and burned. Though many Tesla shills will argue that they are not fire. Categorically and scientifically they are often classified as fire. Rapid oxidation or rapid decomposition is often classified as fire. Like the metaphor; where there is smoke, there is fire.

    A few months ago there was a Tesla related garage fire in California that the fire department ruled that the Tesla charging system was a possible source of the fire. The suspect portion of the Tesla charging system that the fire department in California determined was a possible source of the California garage fire, is also suspected in many other Tesla charger reported cases that Tesla charge connections have overheated, melted and burned. Tesla issued a software “fix”, however Tesla charge connectors have continued to overheat, melt and burn despite the so-called “fix”.

    The Tesla model S. still has defects that make it a fire hazard. Tesla charger connections are still overheating, melting and burning. Tesla batteries are poorly located and poorly protected. Tesla is Junk.

    On 1/9/2014 Elon Musk said that replacement adapters that are part of the recall would be mailed out within two weeks. A month later Tesla customers have still not received the replacement adapters that are part of the Tesla model S. recall.

    Several people have been injured by faulty Tesla charge connectors. Tesla is big on making promises and hype, but short on delivery. Tesla needs to start making safety a top priority. Tesla needs to stop playing blame games and games with semantics. Tesla needs to stop lying. Tesla needs to be proactive instead of reactive. Tesla is being a follower of technology, rather than a leader. Tesla is a greedy corporation that has a disregard for safety. The Tesla model S. is an E-Pinto.

  2. Don’t you have better things to do than complain on the internet Mrs. CEO of GM? (Or some dealership owner A-hole).

  3. You gotta love these FUD Masters. I wonder how much the auto industry pays them? Tesla had won so many car of the year awards, it’s hard to keep count. The Tesla S has the highest Consumer Reports testing rating in history. It has the highest federal safety rating of any car on the road. It has the highest customer satisfaction rating of any car. This paid commenter wants to cry about 5 fires in the history of Tesla where no one was injured, but refuses to talk about the number of combustion engine deaths by fire each year. AAA and the National Fire Protection Association warn that over 250,000 car fires result in over 520 deaths per year.

    Tesla is the safest car on the road- by far.

  4. Hypocrisy you are a using FUD. You are shilling for a greedy corporation that skimps on safety and manufactures overpriced defective dangerous products.

    How many other EVs have burst into flames only running over road debris, like Tesla has twice? How many customers of other EVs have had their batteries catch on fire and exploded after an accident, like Tesla has? Tesla drive batteries are statistically more likely to catch fire and explode than competitor EVs.

    Two Teslas burst into flames after only running over road debris. Several people have been injured by parked Tesla vehicles, simply unplugging the charger. Tesla has had faulty charge connectors for about a year, and the problem still hasn’t been fixed. Tesla is still dragging its feet even after the recall.

    The is so junky and dangerous is probably worse than the Pinto. How many Pintos gas tanks caught on fire when only 30,000 were made? Millions of pintos have been made. Tesla is new and has only made about 30,000, yet three of its drive batteries have caught fire.

  5. EVs in general and Teslas in particular are much safer than gasoline and diesel vehicles. The data absolutely confirms that.

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