New evidence suggests that Apple is preparing to announce a major refresh of its ‘Apple TV’ line. But what exactly will that entail?
Apple Insider speculates that the Apple TV, a set top box designed to stream iTunes content directly to your television, is slated for a Spring refresh. The publication assessed the possibility after learning that the current Apple TV had disappeared from Best Buy’s inventory.
Is this really something to get excited about? Best Buy adds and removes items from its inventory all the time. But whenever an Apple product disappears from Best Buy shelves analysts automatically assume an incoming product reveal.
Apple’s Tim Cook recently stated that the Apple TV was an unusual project because the company doesn’t normally “do hobbies”. The Chief Executive Officer added that the company sees potential bigger plans regarding the development of the product.