Samsung is bi-winning with both overall and individual best selling smartphone crowns, says a top case maker.

Apple reported results for its third quarter on July 24 and much has been made of the “disappointing” 26 million iPhones sold, a mere 28 percent growth over the same period last year. Here is another data point sure to encourage the ihaters — in July, the iPhone wasn’t the best selling smartphone. And likely won’t be in August, either.

Quoting a Krusell market report, Taiwan Economic News Service claims that Samsung’s Galaxy S3 is the world’s best selling smartphone with Apple’s dynamic iPhone 4/4S duo following in second. Moreover, Krusell expects Samsung’s hot-selling handset to keep the top spot through August, as well.

For what it’s worth, Krusell doesn’t offer unit volume figures to back up its claim. More tellingly, however, is the fact that the case maker lists the Sony Experia S as the world’s number three seller and their top 10 also includes three other Xperia smartphones.

Though Sony sells more than a few devices, perhaps nobody other than Krusell thinks the Xperia anything deserves four spots in the top 10.

Samsung is bi-winning with both overall and individual best selling smartphone crowns, says a top case maker.

What’s that all about then? Obviously, it’s all about Krusell, which prominently advertises its “Made for Xperia” product line online — i.e. the data is, at best, skewed.

Though Samsung handily sells more phones than anyone on the planet, whatever iPhone is newest has always held onto the top-selling individual device spot. If you choose to believe Krusell, which isn’t an impartial observer, then Apple has been pushed out of the cat bird seat.

Even though it’s unlikely that this data can be trusted, it’s clear that currently Samsung produce the world’s best selling smartphone, but with the impending release of Apple’s iPhone 5 in under a month, that could change very quickly.

Do you believe Krussel’s numbers? What do you think the world’s best selling smartphone is? Share your thoughts in the comments below.

  1. Apple’s numbers are always disappointing when they don’t exceed analysts expectations. If an analyst pulls the number of 40 million iPhones out of his behind, by god, Apple better meet those numbers. Anything less will be a catastrophe. If the economy has tanked, too damn bad. Apple has failed even if it manages to sell proportionately more units than competitors.

  2. Data could easily be biased. Could be that more iPhone owners prefer to not use cases on their phones. Could be that Krussel’s cases are simply not the preferred case for iPhone users. Or maybe Galaxy S3 owners like to dress up their phones more. Interpretations of such rankings are worthless outside their data set. Krussel simply sells more Galaxy S3 cases than they do iPhone cases.

  3. Those expected numbers are given by the company in the previous quarter’s call and are not some arbitrary numbers from any one of a dozen analysts. If Apple says 40 million iPhones, by god, they better meet those number.

    But by coming in just shy of their own numbers, it hardly put a damper on their stock price, but for a couple hours the following morning.

  4. Who cares if Samsung or Sony, or even Nokia ‘sells’ more smartphones than Apple! That’s the wrong metric. The wrong question. The correct question is ‘Which smartphone manufacturer is making the most profits?” That answer is a resounding, “Apple!”

    Which business would you rather have—Company A sells 10 million smartphones per month and has a profit of $50/phone ($1500 million profit) or Company B sells 7 million smartphones a month and makes a profit of $250 per phone ($5250 million profit)?

    You’d be surprised how many people want to be Company A because it sells more phones.

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