Case Studies Successful Implementations of Cross-Browser Automation Testing

The importance of quality engineering and research in enhancing the sustainability of IT environments cannot be overstated. With nearly 72% of organizations recognizing this significance, there is a growing acknowledgment of the need to prioritize smooth end-user experiences through rigorous testing methodologies.

Traditional testing approaches no longer suffice in the face of evolving technologies. Today, ensuring software quality validation is paramount to meeting user expectations of reliable performance. Consequently, businesses must adopt a comprehensive strategy for developing top-notch cross-platform web applications, wherein cross-browser testing plays a central role.

However, conducting thorough cross-browser testing across a myriad of browsers, devices, and operating systems poses challenges. Establishing an in-house testing infrastructure can be prohibitively expensive, and managing updates for various OS and browsers can strain DevOps or IT resources.

To address these challenges, cloud-based cross-browser testing tools offer a practical solution. Organizations can streamline the testing process by hosting testing tools in the cloud without burdening individual workstations. This approach ensures efficient testing across diverse environments, ultimately facilitating the delivery of seamless web experiences to users across platforms and devices.

What is Cross Browser Testing?

Cross-browser testing is the process of cross-testing a web application or software under development to ensure its compatibility and proper functionality across different web browsers and versions combined. This testing is essential because even if a website or web application works seamlessly on one computer, it does not guarantee the same performance on another. Therefore, it becomes crucial to ensure that the application functions properly across various platforms and devices. Since end users are free to use any device inclusive of an iOS, Android, Linux, or macOS interface. The testing is also conducted across different gadgets such as tablets, laptops, smartphones, and desktop computers ranging across various versions of each of these.

By undertaking a thorough cross-browser testing approach, organizations can also enhance their user experience and ensure consistent performance across diverse browsing environments.

Need for Cross-Browser Testing Tools

Cross-browser testing tools are essential because users utilize a variety of browsers across different operating systems, making it challenging for websites and applications to function consistently. Testing teams encounter difficulties due to the multitude of browser-OS combinations, the impracticality of internal infrastructure investments, and the complexity of setting up and maintaining in-house solutions, particularly with the frequent updates to web browsers. Ensuring compatibility across various screen resolutions also poses a time-consuming task. Cross-browser testing tools address these challenges by enabling comprehensive testing across multiple browsers and operating systems, checking for compatibility and responsiveness.

In addition, these tools also help in automating various testing tasks, such as taking snapshots, logging issues, and recording test sessions. This process overall helps streamline the testing process and minimize any possible human errors. Also, these tools play a very crucial role in ensuring the seamless functionality and compatibility of websites and applications across diverse browsing environments.

Case Studies of Successful Implementation of Cross-Browser Automation Testing

1. Airmeet

Airmeet is a leading platform for virtual events. The company helps organize e-meets for virtual summits, meetups, and workshops. As a prominent name in this space, they prioritize their attendee-first experience, which is also reflected in both their product design and pricing strategy.

Problem Faced: The company encountered significant challenges due to limited physical devices available for testing purposes. This led to a significant increase in costs and also restricted coverage across different device manufacturers and models. Initially, they sought a solution to optimize costs while being able to expand their testing coverage. This was done to ensure a seamless user experience across a diverse range of screen resolutions, operating systems, browsers, and devices. In addition, they were also looking to enhance customer engagement, accelerate revenue growth, and strengthen overall customer loyalty through improved testing practices.

Solution Opted: To address their testing challenges, Airmeet undertook a transition from manual testing to automation testing. They simultaneously worked at streamlining their testing processes while being able to improve the overall customer experience. For the same, the company evaluated various solutions and eventually chose LambdaTest.

Final Result: With LambdaTest, Airmeet experienced significant improvements in its testing practices and customer experiences. The company utilized LambdaTest’s real device cloud, and cross-browser testing for responsive testing to ensure seamless performance of their virtual events platform across a range of different resolutions, operating systems, browsers, and devices. LambdaTest’s user-friendly interface and interoperability with popular testing frameworks such as Selenium, Appium, and Cypress facilitated both manual and automated testing processes for Airmeet. This led to enhanced efficiency and effectiveness. Airmeet successfully achieved its goal of providing superior user experiences to its customers, which ultimately brought in customer loyalty and accelerated revenues.

2. Transavia

Transavia is a Dutch airline operating within Europe. It is a subsidiary of Air France-KLM and provides passengers with comfortable travel experiences at affordable prices. Transavia uses Amsterdam Airport Schiphol as its primary hub and focuses on delivering quality service while keeping the costs effectively low.

Problem Faced: The company faced challenges in its testing process due to the discontinuation of its existing test execution platform. The earlier platform lacked updates and customer support which left their QA team without essential resources to ensure website quality and performance. The company had to immediately look for suitable alternative testing solutions with advanced features and reliable support.

Solution Opted: After evaluating several options, Transavia chose LambdaTest as their preferred test execution platform. LambdaTest stood out for its comprehensive features, competitive pricing, and exceptional customer support. With the ongoing collaboration, Transavia gained access to efficient cross-browser testing capabilities and faster test execution. Added to it, the company leveraged enhanced reporting and analytics. Additionally, they could also access LambdaTest’s real devices cloud for seamless cross-device testing. This eliminated the need for physical infrastructure and provided them with scalable testing capabilities.

Final Result: With LambdaTest’s partnership, Transavia experienced significant improvement in their testing efficiency and overall effectiveness. A primary differentiator came in their cross-browser and cross-device testing requirement. They could improve the overall compatibility and performance of their website across a diverse range of platforms and configurations while being able to optimize bug fixing. Overall, the collaboration with LambdaTest enabled Transavia to overcome its testing hurdles and enhance its customer experience while being cost-effective.

3. Snap One

Snap One specializes in connected living and smart home solutions, offering products and services for networking, audio and video distribution, home automation, and security for businesses and consumers worldwide. The company works on enhancing security for home and commercial spaces with more ease and functionality

Problem Faced: The company encountered challenges in achieving efficient cross-browser testing. This brought in the need for a that could handle complex configuration processes for their auto-testing infrastructure. sought a platform that could seamlessly integrate with their behavior-driven development workflow, while being able to utilize tools like Jenkins and Github and create robust reporting and analytics.

Solution Opted: Snap One partnered with LambdaTest to seek assistance in streamlining their testing processes while being able to achieve optimal cross-browser compatibility. LambdaTest provided comprehensive test reporting and analytics features, that helped them seamlessly integrate with behavior-driven development tools while simplifying configuration processes for their auto-testing infrastructure. With LambdaTest’s extensive browser and device coverage, Snap One ensured their application worked seamlessly across various platforms and configurations.

Final Result:  With LambdaTest’s support, Snap One streamlined its testing processes, accelerated code deployment, and received excellent customer support, ultimately leading to a seamless testing journey and improved product quality. The company achieved a 50% reduction in test execution time for iOS and notable improvements for Chrome and Mozilla browsers. Moreover, LambdaTest’s AI-powered test analytics facilitated comprehensive test reports, enabling faster bug fixing and enhancing overall efficiency, contributing to an enhanced user experience.

4. Locusnine

Locusnine works in the digital innovation space and focuses on design and technology at the core of its operations. The company specializes in connected living and smart home solutions.

Problem Faced: As Locusnine expanded its operations, the need for a comprehensive testing environment became apparent. Their QA automation engineer realized that the existing solutions couldn’t accommodate their exponentially growing needs. The team overall faced challenges in ensuring cross-browser compatibility for their applications. The diverse browser preferences of their wide user base posed a significant challenge.

Solution Opted: Locusnine chose LambdaTest as the solution to their cross-browser testing challenges. LambdaTest provided them with an affordable and feature-rich platform for running complex cross-browser compatibility tests across multiple browsers and operating systems. The company also availed seamless testing on various browsers, ensuring flawless website accessibility to every customer.

Final Result: LambdaTest proved to be a game-changer for Locusnine’s cross-browser testing needs. The platform’s flexible pricing plans allowed Locusnine to pay according to their requirements, making it a cost-effective solution. The integration of automated testing into their development process helped them achieve a 50% reduction in their cross-browser testing time while ensuring consistent and high-quality user experience across all their browsers and devices.

5. Edureka

Edureka is one of the largest e-learning platforms. The company provides well-designed content to its learners worldwide while delivering a consistent web experience to all its users, with a focus on mobile-friendliness and cross-browser compatibility.

Problem Faced: Edureka faced the challenge of delivering consistent user experience across their various devices and browsers. With mobile being a crucial channel for lead acquisition, it was essential for Edureka to ensure seamless website performance on both iOS and Android browsers. The team needed a solution to perform comprehensive cross-browser testing without the overhead of managing in-house infrastructure.

Solution Opted: To address their cross-browser testing needs, Edureka opted for LambdaTest, to assist them in performing testing across various browsers, operating systems, and mobile viewports without worrying about underlying infrastructure. LambdaTest’s platform capabilities, including parallel testing and accurate test results, accelerated the deployment process and ensured a consistent web experience for users.

Final Result: LambdaTest proved to be instrumental in helping Edureka deliver a top-notch learning experience to its users. By leveraging LambdaTest’s cloud-based automation testing, Edureka achieved faster deployment of educational content while maintaining high-quality standards. The platform’s features, such as video recording for bug proofing and third-party integrations for efficient bug tracking, further enhanced the testing process. LT Browser, a feature of LambdaTest, enabled Edureka to test website responsiveness across various mobile viewports and screen resolutions, ensuring a delightful browsing experience for learners.


LambdaTest is a cloud-based cross-browser automation platform that lets you test your mobile and web applications on a cloud grid of over 3000+ devices and OS. The company caters to both manual and automated testing requirements, thus allowing users to seamlessly ensure and manage their software’s overall functionality, compatibility, and responsiveness. LambdaTest is free to use, you can simply begin by registering here.