Chrome will now block auto-play videos
Chrome will now block auto-play videos

Google has long promised on releasing an updated Chrome that would make the browsing experience pleasant. The day is here, the company is rolling out its new feature that blocks the browser from playing annoying videos automatically.

The web has been a mess since pop-up ads hit the internet. All the browser makers, have taken their stand on dealing with bad ads someway or the other. Many sites play video automatically in a small inner window, usually placed on the right bottom of the site.

Chrome focuses on simplicity
Chrome focuses on simplicity

Google says that, the new Chrome will stop the videos from autoplaying if the sounds is turned on. The autoplay blocking system will be adjust to the user’s choice, the browser will learn whether the user would prefer a specific site to automatically play the video or not. It will remember information like a user clicking on a video on a site and will use that information to tackle autoplay videos.

YouTube also plays videos automatically and if you have clicked on a video in the past, Chrome will allow YouTube to play instinctively. Google will learn from the user’s behaviour, if the user mutes the sound when visiting a specific site, that site will be added to a blacklist.

Google’s product manager John Pallett says, “As you browse the web, that list changes as Chrome learns and enables autoplay on sites where you play media with sound during most of your visits, and disables it on sites where you don’t. As you teach Chrome, you may find that you need to click ‘play’ every now and then, but overall the new policy blocks about half of unwanted autoplays, so you will have fewer surprises and less unwanted noise when you first arrive at a website.”

The new Chrome version that allows users to mute an entire site is numbered 64.

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