Having an online presence is an absolute necessity for businesses. In the last six months of 2020, the online customer population multiplied by almost 617%, boosting online profit by nearly 7.3 times. In 2021, with virtually every company having an online platform, a new or expanding small business with limited resources may find advertisement or popularity boosting campaigns ineffective and burdening.
An experienced SEO company in Australia has the perfect solution for popularity-building issues that are inexpensive yet effective. SEO (Search Engine Optimisation) is an invaluable tool in the publicity and advertisement sector of a modern online business. It guarantees enhanced exposure of the brand’s website with minimal expenses, resulting in a better investment – return ratio.
Ways to boost your website’s search engine rank
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The potential customer initiates an online transaction by searching for the required product online. The mode of a search may be text-based, image-based or brand-specific. Search engine operators formulate an algorithm that pairs the searches with specific keywords and similar image components.
Websites that responded previously to such inquiries with other people have more keywords and image components are ranked high on the results page. The entire process of matching a website with the target audience is organic. A company that wishes to increase its online exposure can incorporate the following practices:
1. An appropriate keyword strategy
Non-paid search engines detect keywords on the web page of a company and place them on the results page after a search based on the relation between the search syntax and the present keywords. They are strategically distributed throughout the webpage. The keyword density must be balanced such that the search engine can detect suitable matches, yet the quality of the web page’s content is not affected.
2. Lucid web page design
A search engine also ranks a website based on the returning traffic. This means that if the number of people who already checked out the website returning is considerable, the search engine ranking will be much higher. User Interface (UI) and User Experience (UX) are the focal points to consider when designing a company’s website.
Adequate information regarding the product and its variants must be present. Relevant pictures and short videos should accompany content. If possible, web designers can provide an interactive experience with chat boxes and detailed FAQ sections.
3. Low loading times
A website that has an extensive loading time is ranked low by search engines. The overall technical performance of a website directly influences customer satisfaction levels. A business website must avoid bugs, redirects or failure to load at all costs. The potential customer has multiple options when it comes to purchasing a product.
If they have to invest extra time or effort to access a website, there is a tendency to skip it for the next best option. Web designers should optimise the number of ads and pop-ups to reduce load time. These activities will automatically boost the website’s rank on a search engines results webpage.
4. Internal and external hyperlinks
The presence of hyperlinks within the company’s webpage increases traffic. This increases the search engine ranking. Internal links can point the audience towards other available products or relevant information within the company’s webpage.
On the other hand, external links are more instrumental in drawing in traffic. They direct the audience to other similar websites highlighting the same products/services or blogs & articles to educate them on their purchase topic.
What’s new in 2021?
Popular search engines like Google are going to implement new patches to their ranking algorithms in 2021. The massive increase in the global online business sector, by almost 512% as of January 2021, is the factor that drove this decision. Organic searches are going to look for more satisfying criteria before granting a high search result rank.
The new hot trends in the SEO sector are:
User experience will play a crucial role in determining website rankings on featured search result pages. Determining factors include website traffic – both new and returning, quality of the content (review and rating based), presence of links, overall technical smoothness of the website (absence of bugs and misdirects, low loading time, optimised number of ads).
Mobile-friendly websites are more likely to be at a better rank on a search results page. A Business Insider article deemed 69.5% of all online transactions in 2020 to be conducted on portable electronic devices like smartphones & tablets. Search engines previously had the same ranking system for both desktop and mobile websites, which will change with the new updates. Mobile-friendly websites are going to rank higher across all devices.
Image searches are gaining more prominence since the COVID pandemic. The unavailability of certain brands in the open market has rendered the residual customers searching for the same products as other brands. Companies can build a reliable, lasting relationship by attracting those customers by featuring relevant images of appropriate sizes and SEO-friendly alt texts on their websites.
Voice searches must be given special attention. In the past few years, the tremendous advancement in AI technology has brought Google Assistant, Alexa and Siri into action. This subsequently boosted the number of online voice searches. Businesses can benefit from this practice by including relevant words from regional dialects of their target audience in their webpage content.
Non-textual content is much more desirable by the internet audience. A website featuring lengthy descriptions of its products/services can quickly lose a visitor’s attention. The transaction is instantaneous when the desired message is conveyed through a non-textual medium like an image or a video. It is necessary to maintain a balanced input of textual and non-textual content on a website─ to maintain a professional yet sophisticated outlook.
Search engines are usingmicrotext and snippetsfeaturing keywords to provide the searcher with almost instantaneous matches. The snippets bring traffic to the search engine website, so the machine gives the webpages with snippets extra exposure on its pages.
Conclusion
The online business community is a dynamic and competitive platform. Hence, staying on top of necessary SEO practices is essential. A professional and experienced SEO company in Australia keeps track of the latest trends and market activities. These trends are implemented in the client company’s website to increase their exposure on the newest search result pages.