Facebook May Very Well Be Dead, Says Study

Facebook May Very Well Be Dead, Says StudyAn ongoing international study into how Facebook’s usage patterns have been changing seems to show that the social network is currently on its way to join Myspace in terms of relevance. At least one of the people involved with the study feels that Facebook is dying out particularly because it has lost appeal with teenagers who are now flocking towards Twitter and Instagram for their networking.

The Global Social Media Impact study is looking at quite a few aspects of social networking, but the impact that teens are having on Facebook is of particular interest to the study’s authors.

People think that social network sites such as Facebook are just the latest extension of the Internet…We show that in most important respects, Facebook is better understood as the very opposite of the Internet. The internet fostered specialist groups, Facebook brings groups into the same space. – Global Social Media Impact

Not only are teens leaving Facebook in droves, but their reason for doing so may at least partly be because of their parents. When Facebook was only targeting college-age kids, the network was able to grow and attract people of the same generation but now that everyone from 13 year-olds to grandparents are on the network, teens no longer want to be connected to it.

Mostly they feel embarrassed to even be associated with it. Where once parents worried about their children joining Facebook, the children now say it is their family that insists they stay there to post about their lives. Teens do not care that alternative services are less functional and sophisticated, and they also unconcerned about how information about them is being used commercially or as part of surveillance practice by the security services, the research found. – Daniel Miller, GMIS lead anthropologist 

There are far fewer parents and grandparents who are using services like Twitter, Snapchat, and Instagram. As a result, teenagers have found those to be more suitable than Facebook even if they do not provide as many features. Now that Facebook has grown into it a service meant for everyone, it seems like the group that made the network popular no longer has interest in it.

Image Credit: TechAddiction

  1. Teens don’t have much money to spend anyways. “Grown-ups” tend to have more money, so if they accidentally click on an advert, they are more likely to buy something eventually. This may have been Facebook’s strategy all along. 1.) Get the kids hooked 2.) Get the parents interested in keeping tabs on their kids 3.) Target ads to people who actually have money to buy something. 4.) Lose the kids. 5.) Fill the void in the parent’s life with online shopping.

  2. To be fair, MySpace groups got attacked by malicious code over the course of several months. The groups were the only real way to meet anyone online with similar interests, unless you were searching for profiles of single in your area…in which case everyone’s bad experiences with dating provided by MySpace caused people to associate the site with pain and drama.

  3. Well if your theory is right then we should expect parents and guardians to move on to the next platform to keep tabs on their kids..ergo..facebook is dead..and that strategy failed..

  4. Not that I care, but then why are you reading it and worse yet why are you bothering to respond. So I”m guessing your as pathetic as I am for replying.

  5. My 50 y/o mom is Facebook junkie. Posts constantly: her cats, pics of her food, hanging out with her “girls” (barf) at their wine club…

    I left facebook.

  6. Twitter , just like Facebook, are attempts at but failure at real human relationships. Twitter is a total waste of time.

  7. well people on Facebook get a lot of pain and drama too. i am a grandparent and the grandchildren don’t bother with it much anymore, me, I have no use for it
    why would i want to put my life out there for the world to see. kinda stupid if you ask me. these kids post all their personal info, and parents, schools, and employers just dial it all up and see what kinda person they are.
    people put their lives out there, its great for id thieves and the like.
    to me facebook is useless

  8. Thank goodness, finally all those websites that try to force me to join FB will wake up and realise, WE DO NOT LIKE FB.

  9. I, personally, killed Facebook. That’s right, me – a mid-fifties unrepentant geek from the eastern Midwest – I did it in. I admit it – I killed it, and…I’m not sorry. I can’t say it was intentional, but…I may only be rationalizing my actions. So, how’d you do it, you ask? Simple, say I – I never joined. I’m really not much of a joiner anyways – don’t belong to a church, not much into clubs, never one to look for a like-minded bunch of people because, when you’re a geek, there are NO like-minded groups – for geeks, although grouped together, yet still tend to stand alone – largely because nobody, not even us, wants to stand anywhere near us. So, I never joined Facebook – never put up a page – never had a wall – because, ultimately, I just don’t think that there’s all that many people who want to know what I’m up to…and there’s even fewer that I want to know what I’m up to… So fare thee well, Facebook – hopefully you’ve made a bunch of people insanely rich, and they’ll maybe go off and die stupidly in ways that only lots of money can buy for you…while I’ll just keep quietly going on…and on…and on…and on….and on…and on…and…

  10. Which is why you are making a difference by responding to anonymous strangers online.

    Congradulations! You are a “difference maker”!

    Ron Paul 2012!!!!

  11. If a new facebook comes along that wont sell your data to other companies, report you to the nsa or bombard you with aweful games and ads they will clean up.

  12. This reminded me of that scene from Clue where Madeline Kahn confesses to killing Yvette the Butler. So, your meandering post was not entirely in vain, Ol’ Bob.

  13. “An ongoing international study into how Facebook’s usage patterns have
    been changing seems to show that the social network is currently on its
    way to join Myspace in terms of relevance…” <- I'd like to see some numbers to back up that statement. Facebook is hardly dead, from what I see.

  14. Seems like every 5 years people start to get boring of the same repetitive behavior online so they switch to another platform, that just provide some mental pleasure and a chance to try new narcissism experiences and to feed the voyeurism desires.

  15. Without seeing the hard data, as well as the methodology used in collecting it, I’d say the study was complete BS. FB _is_ dying, but not because teenagers may not be joining, and certainly not because grandmas post too many cat pics and old recipes. It is dying because it constantly is being changed, and not for the better. FB has decided what our friends and what our followed groups post is far less important than paid postings. They now charge ridiculous amounts to guarantee your posting is seen by those who wish to see it, ensuring that only the worst crap is seen. We were fine with sidebar ads, we were mostly fine with the relevancy algorithms being used in an attempt to target those ads. We learned how to ‘turn off’ annoying game related postings that were of no interest. And yet FB was still not happy. They now wish to completely control _everything_ we read. No thank you. Those of us who remain, do so because we like the concept, and are simply biding our time until something better fills it’s place. Google+ is close, but it’s not quite the same.

  16. Nailed it. My Facebook profile is established so I can see certain things within Facebook for a company i work with, like research, I quit in 2009, just a narcissistic playground if you ask me, at least for 90% of users, my wife uses it to communicate with family abroad.

  17. It’s so hard to penetrate such a mature market and user base. Myspace wasn’t as established as FB is now… it could happen though.

  18. College kids do have money. Teenager doesn’t imply 17 and under, even then there are minors who have jobs all the way down to 14, albeit not very much 14 and 15 year olds, but definitely plenty of employed 16 and 17 year olds.

  19. I forgot. 18 doesn’t mean an adult anymore. And today’s non working kids usually carry around more money then the ones who decided to get jobs.

  20. Then again, you have to look at Facebook’s income model. It’s not about people with money, spending on things that are advertised…. it’s about getting revenue through who clicks on an advertisement.

    So I guess it would be kids and teenagers that make them money. And in turn, it is the adults who will cause Facebook’s demise, since we tend to not fall for that BS. Unfortunately, ads are becoming the new norm. Corporations know we can’t stand them, so they are being force fed into everything we do. Hopefully everything will fail in the future because of them and we will be forced to stop this idiocracy.

  21. You’re taking my words out of context! I said teenager doesn’t mean 17 and under, I didn’t say being a teenager at the age of eighTEEN doesn’t mean you’re an adult. So, what you’re saying is that teenagers, even the ones without a job, have money to spend? You just defeated your entire argument.

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