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Explaining Fashion Web Design
Contents
Fashion web design is the digital platform of fashion sales. This means that everything that is available in physical stores, from shoes to accessories and clothing, is marketed and made available and accessible online too.
With technological advancement reaching new heights every single day, the future is digital, and so is the case in the fashion industry as well. This covers fashion magazines having their own official websites or posting articles on social media websites, as well as fashion catalogs of top designer and retail brands being promoted in the form of photography and 3D visuals.
Essential Fashion Web Design Practices
- Simple, easy to understand interface that is also intuitive,
- Having a desktop as well as a mobile version of the given application which is independent and restricts content that is incompatible with web browsers.
- Complete synchronicity with web images and sound if the website has a soundtrack.
- Highly defined picture quality which helps with the overall aesthetic.
- Integrated E commerce combining sales and User Experience (UE) principles.
- Multimedia that doesn’t delay or slow down the site which would result in less traffic.
Requirements of a Fashion Web Design Agency
First off, having a responsive web design which carries out simple automated tasks like adjusting the screen according to your device for better viewing is a dominant feature. This may not seem like a very important point however this can impact your brand positively or negatively with respect to sales figures and online reputation
Making the software or application easily accessible is another plus point. By adding it on online stores such as Google Store or The App Store for free, or having a free website without having to pay to subscribe really helps to get more prospects who are interested and looking for fashion related content.
Having an integrated 360 degree marketing strategy which means promoting and creating hype and exposure of your site through advertising. Whether this marketing is done by influencers, email or paid media advertisements, having a clear message and motto is essential, since this will be seen across all digital channels and media on the web.
Fashion Web Design Agencies
- Diffusion Digital- This fashion web design agency based in London is a leading online and retail agency. Their main niche is fashion e-commerce and members of their team have built multiple websites for high end global brands and high street fashion stores.
- Avex- Avex is an NYC based fashion web design agency specializing in UX design and branding, to content creation and designing and developing e-commerce websites for fashion and lifestyle brands like Marchesa, KITH, R13, Badgley Mischka and more.
- DreamCo Design- They are a fashion web design agency that works with fashion designers, models, studios and others involved in the fashion industry. Their main area of expertise lies in producing websites showing off clothing, accessories, online sales and establishing brand image online.
- Key Ideas- Key Ideas Fashion web design agency designs and develops clothing, apparel and fashion websites using popular e commerce tools. They specialize in designing aesthetically pleasing websites, building catalogs of products, integrating the websites with mobile apps etc. They have worked with clothing and apparel firms all over the world including those in New York, Los Angeles, Sydney, London, Canada and more.