Social media marketing is setting the pace in advertising.Social media jobs continue earning millions of dollars for different categories of personalitiesand the reason why more users opt to make it a full-time occupation.
You can monetize your account and earn a living by creating useful content that attracts more followers. Consequently, you can turn your fans into consumers of a brand you want to promote.
How to monetize your account
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Earning from a social media account such as Instagram requires patience and effort. Here’s a quick guide to get you started.
1. Select a niche
Working with a broad account isa daunting task. Therefore, narrow your interest to a specific niche to help you reach a target audience. A niche enables you to center your videos, posts, and content on a theme. Consider a business account to help post new projects and campaigns about your brand. Some of the categories you can choose from include:
- food and recipes
- fashion and design
- automotive
- travel, leisure, and hospitality
- e-commerce accounts to publicize products, and services
- health, wellness, and fitness
- beauty and cosmetics
- household items
2. Choose your marketing platform
Influencer marketing performs best when you choose your marketing channel. Instagram is the leading platform because thousands of users embrace its versatility and appropriateness. You can also choose other platforms, such as YouTube and Facebook.
Find brands that resonate with your niche and partner for sponsored posts. You must work hard to build your follower base because mega-influencers rely on their fans to get views. Research more about companies or brands so you can spread the word about their products and services. Your account will grow and attract big corporates and earn you more income.
3. Post regularly
A social media influencer is constantly on the spot. Consequently, you must post live videos, reels, stories, and beautiful photos. Your account gets diverse and popular quickly when you think about your account as a business and not a part-time engagement. Therefore, you must work hard to frequently have new, fresh and useful videos to keep your followers engaged. Remember, your Instagram images last for only 24 hours and disappear.
Instagram story ideasyou can explore are product reviews, personal stories and testimonies, daily activities, discounts or sharing events you’re attending. You can also keep your personal life off the camera and make it a business-only account.
4. Market your account
Competition is strife in the influencer marketing space. Consequently, you need to market your account because you compete against your competitors. Find an advertising company to boost your fan base and organically grow your account. The more followers you have, the bigger the companies you attract for product sponsorship. Beginners in the influencer marketing space should not shy from spending money to market their brand.
5. Listen, listen, listen to your audience
Your performance as a social media influencer depends on your interaction with your followers. The only way to understand them is by reading their commentsand reacting. Your reactions will influence them to share your videos and market you to their friends. Your audience is your influencer lifeline, therefore, listen to them and follow their lead.
How do they perceive your brand? Do they have complaints? What challenges are the fans throwing at you? Understand your audience preferences and utilize these as tips to enhance subsequent posts.
Parting shot
It pays to maximize the trending social media platforms. Therefore, create a business account and market it broadly to increase your fanbase. Once you have a substantial followership, listen to their feedback because your reaction motivates them to share and make you famous.