What’s the big deal about that? Samsung’s Android-based slate is the second best selling after Apple’s world-beating iPad — other competitors generate a lot of noise, but do not have much in the way of market presence or impact. The lopsided war for tablet dominance — Apple took a 65 percent share last quarter — really boils down to the battle for second place and which of the bridesmaids will catch the bouquet.

In the first quarter of 2012, our favorite fruit company sold 11.8 million iPads, making their eight quarter to date total 67 million. Though many analysts and bloggers pooh-poohed the company’s “lackluster” third-generation tablet, Apple’s 2012 model coupled with a $100 price knockdown for the iPad 2 together have proven to be decisive in terms of both buyer mindshare and units sold or so writes ABI Research in their quarterly tablet market report.

“A pattern similar to smartphones is also occurring in tablets,” says Jeff Orr, group director, consumer research. “Apple and Samsung have demonstrated staying power while other tablet vendors ebb and flow like the tide.”

Yes, Amazon Kindle sales tanked hard following a promising holiday 2011 quarter and rumored product updates have yet to materialize and re-energize the retail giants media slate sales effort.

Attached to the king

An interesting twist in the data, one that’s been repeated by other researchers, is the fact that iPad users, even when they buy the 3G or 4G version, generally stick to Wi-Fi.

“The majority of iPad buyers continue to be satisfied with Wi-Fi wireless coverage,” adds Orr.

ABI adds that Apple has sold by far the largest number of 3G tablets, but doesn’t have the highest attachment rate.

This leaves us with two open questions — can anyone shake mobile from the grip of the Apple-Samsung duopoly and when, oh, when will the carriers offer shared data?

via Loop Insight


4 COMMENTS

  1. It’s hard to believe…  that the ratio isn’t even higher.  I’ve yet to set a Galaxy Tab in the wild.  Yet, I see tons of iPads in airports, in corporate environments, etc.

    The drop in Kindle sales was predictable.  It’s a cheap gift for the holidays, but in the end, there is no real sustaining demand for a crappy device.  As for the other Android tablets, at the end of the day, nothing looks as good as Apple’s Retina display and so few apps are optimized for Android tablets as compared to the iPad ecosystem.

  2. You are probably talking about your experience within the USA. There is a wider world out there and I travel extensively in Asia , Africa and the Middle East. Believe you me, there are as many GT’s (and some ASUS) out there as there are iPads. IPad has the Retina display, agreed. But a 7″GT gives you better portatbility, has better cameras, and has expansion slots for upto 32GB memory, is not tied to ITunes, will allow installation of 3rd party apps, has regular OTA updates, and more. So be an apple fan but dont knock the competetion.

  3. Yes, and my phone has an even smaller screen, is more portable, has an even better camera and 64GB of memory. That doesn’t make it a better tablet any more than a 7″ screen makes for a better tablet. This part has nothing to do with being an Apple fan, just a dose of common sense.

    As for Apple devices… first, you mention not being tied to iTunes as if that’s a good thing. Please explain how your alternative is better. Also, with iCloud, even Apple devices aren’t really tied to iTunes anymore. Likewise, repeating such tired arguments only serves to demonstrate that you’re not familiar with the products you speak of.

    Finally, while 3rd party applications do allow for more flexibility, that flexibility also comes at a price. Malware is a serious issue on the Android market because of this choice. For that matter, if you really wanted to, you can always “Jailbreak” an iOS device and install your 3rd party apps. So, be an Apple hater, but at least take the time to better understand why rather than relying on old arguments that aren’t true and not acknowledging the downsides to the benefits you mention from other products.

  4. I’m horny. Can you give me a hand after you finish rubbing out that Samsung exec?

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