iPhone 5 Scuffgate

Bloomberg recently came out with a report analyzing the reasons around and the impact of Apple’s decision to use an aluminum shell for the iPhone 5. While this material made it possible to come up with a slimmer and lighter design, it was also very easily scratched and resulted in quite a few devices being shipped with scuffs and nicks. The fiasco has been dubbed as “Scuffgate” and while Apple and is now taking steps to address it, it’s also affecting iPhone 5 production:

“The scrapes, which sparked complaints with the iPhone’s debut last month, are due to Apple’s decision to use a type of aluminum that helps make the smartphone thinner and lighter. Senior Apple managers told executives at Foxconn near the end of September to tighten production standards, said the person, who asked not to be named because the matter was private.

“Stricter benchmarks have hampered production of the iPhone 5’s anodized aluminum housings, forcing Foxconn’s Hon Hai Precision Industry Co. (2317) to idle factories, the person said. The slowdown is heightening supply concerns that have cost Apple about $60 billion in market value since the iPhone debut — a shortcoming of the drive to imbue products with qualities that make them alluring yet more difficult to manufacture.”

The stricter quality control standards to prevent any more Scuffgate-related issues have also taken a toll on Foxconn’s workers. Just last week, over 3000 workers went on strike to protest their working conditions, halting the production of the iPhone 5 and other Apple products in one of Foxconn’s plants.

Bloomberg notes that while Apple sold a record-breaking 5 million units during the first weekend, the number could have been higher if not for supply issues.

iPhone 5 Scuffgate

Is Apple taking the right steps to deal with Scuffgate? Did this issue affect your opinion of the iPhone 5? Share your thoughts in the comments below!


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