Midnight Pacific Time came and went and so did all of the 5.5-inch iPhone 6 Plus units Apple had to sell at least until mid-October

Midnight Pacific Time came and went and so did all of the 5.5-inch iPhone 6 Plus units Apple had to sell at least until mid-October. It seems Apple CEO Tim Cook’s prediction of “the mother of all upgrades” is coming true.

Apple started taking iPhone 6 and iPhone 6 Plus preorders at 12:00am (PST) and people responded by quickly buying up all of the available iPhone 6 Plus units available. As of this writing, however, there are 4.7-inch iPhone 6 units in stock, including the 128GB Gold model on AT&T — most configurations are still available for Friday, September 19 delivery.

Little wonder then that Tim Cook is already taking a victory lap.

Given the fast start Apple’s off to, as well as the high level of interest from Samsung users, I would expect the more desirable [sic] 4.7-inch iPhone configurations to sell out, too.

[u] For what it’s worth, AT&T is claiming record iPhone preorders, as well.

iPhone 6 Plus: Understocked or Oversold?

What’s it all mean? Although Apple didn’t say specifically how many units it had sold, a spokesperson popped up to say iPhone 6 and iPhone 6 Plus pre-order had set a new record.

“Response to iPhone 6 and iPhone 6 Plus has been incredible with a record number of preorders overnight,” said Apple in a statement.

The previous iPhone preorder record was set back in 2012 by the iPhone 5, which sold 2 million units.

Of course, the haters will charge that Apple either didn’t produce enough or is otherwise playing with the numbers to garner publicity. Obviously, that is silly if for no other reason than the publicity might last days, but not meeting demand is a long-term problem that hits earnings for months and quarters to come.

Regardless, given that Tim Cook was expecting the mother of all upgrade cycles from the iPhone 6 and iPhone 6 Plus, how many units do you think Apple had available, 6 million (3+3)?

Inquiring minds want to know…


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