Think the 1 percent are selfish? They certainly are. However, whether we’re talking wealth or mobile data, the biggest piggies of all are the hyper elite, the 0.1 percenters. A fresh study of mobile data use underscores that point and names names — specifically, which devices and their users are consuming the most.

JDSU has surveyed mobile data usage in both developed and developing nations. And, their results should surprise no one:

— iPhone 5s users are “hungriest” data consumers finds study of more than 150 devices in developed and developing markets
— iPhone 5s users consume seven times as much data as benchmark iPhone 3G users in developed markets, and 20 times as much data as benchmark iPhone 3G users in developing markets
— 4G users are 10 times more data hungry than 3G users: Just 0.1 percent of 4G users consume more than half of all 4G downlink data measured

And, that makes sense. Buyers of Apple products, perhaps especially the gold iPhone 5s, are known to be better educated and richer, so it makes sense that they’d also be data hogs.

Seriously, why do “they” own a Benz, Rolex, Bitcoin mansion, 24K Gold iPhone (image above), 100-inch plasma TV and/or use so much data? Because they can.


People in developed countries use a surprisingly heterogenous mix of smartphones. Yes, there are lots of iPhones and Samsungs in there, but also Sony and HTC devices. Despite all of the first-world Apple and Android angst, people with money seem capable of making up their own minds, sometimes.


It’s surprising to me that folks in developing nations are such wannabes — iPhones and Samsungs only in the mobile data usage top 10. One would think buyers would be digging harder for value, for an edge.

That said, it’s perhaps unsurprising what we don’t see in either the developed or developing country mobile data usage stats — Windows Phone.

And, for the Android fans that want to crow that the HTC Sensation and Samsung Galaxy S4 are the top mobile data uploaders, the top mobile creators? That’s just Google hoovering up your data, spying on you…

What’s your take?

Via TechCrunch