Mobile SEO Strategy: Important Points for 2021

The year 2021 and beyond is going to be the year for mobile-first indexing as search engines will put more focus on mobile-optimized websites. As more people are coming online and buying right from their mobile phones, it becomes extremely important to have a dedicated mobile SEO strategy.

If you were not optimizing the content and website for mobile, then it’s the right time to get started. In this article, we will have a look at the top important points that you can follow to thrive online and make more sales.

First, Audit your Current SEO Performance

Before you dive deep into the SEO tips, it’s important to audit your current SEO tactics and check what results they are bringing. List down all the factors like organic traffic, conversions, leads, social media traffic, bounce rate, and many such vital things. You can choose right SEO packages for the help.

After this, now go through every channel and SEO strategy one by one and check which are bringing the most of the traffic and more are coming from mobile devices. By doing this simple thing, you will get a clear idea about which tactics to scale and which one to cut down.

Comprehensive Competitor Analysis

The second point you need to focus on what your competitors are doing to gain customers and grow their branding. Perform detailed analysis on 2-3 competitors and see how they are optimizing their content and website for mobile users. It’s smart to check the format of content that they are publishing.

Be it their blog posts, social media posts, or their graphics— have a look at everything and check what are the things that you are missing. Note down all the vital parts like schema markup, content structure, heading format, and much more.

Focus on Page Speed

How fast your website loads on mobile devices is a crucial factor to achieve higher rankings in this competitive era. A normal website should load in under three seconds and beyond that, there are high chances of the bounce rate increase. Check your site’s page speed from any free tool and check out the suggestions that will help you gain more edge.

One thing to keep in mind that there is no need to block JS, CSS, or images on mobile devices as it may spoil the overall user experience. Those days are gone when mobile devices were not able to load these scripts or heavy images. But now, the scenario has changed and smartphones have now become more powerful.

Keep the Site’s Design Mobile-Friendly

Instead of focusing on how to beautify the site, focus on how to make the site more navigational on mobile devices. Right from image compression to content structure, the menu on the home page and custom landing pages, make sure everything is designed to keep mobile users.

More than 80% of people consider their smartphones for performing searches or buying products. So, optimizing the site’s design for mobile users will bring drastic benefits to your brand. Make sure the links are clickable and there is no scenario for accidental clicks as it will ruin the overall browsing experience.

Present Content Without any Clutter

Many people forget to remove unnecessary pop ups, opt-in forms, and other distractions from the mobile version of the site. When it comes to these gimmicks, they work efficiently on the desktop version and the desktop users get ample amount of space to cancel them and continue browsing the site.

But on the other side, when it comes to mobile devices, mobile users don’t have that much space to cancel the popups in an efficient way. This scenario will result in users bouncing off from the site and they will never come back. So, it’s critical to keep the mobile version clean and present the important content in a straightforward way.

Optimize the Meta Tags

Yes, this is one of the important tips that most people always overlook. When you are working for mobile optimization, one thing you need to keep in mind that the mobile screen size is way smaller and you need to optimize the elements accordingly.

When you work on your site’s titles and meta descriptions, you need to ensure that they are mobile-optimized and hence they are not very long or unreadable. Meta tags are important as they provide a better understanding of your content. So try to keep them precise and information-rich.

Implement Schema Markup

Google and other search engines prefer the sites that have organized structure as it helps search engine bots to crawl the site in a much better way. If you haven’t implemented schema markup on your site, then it’s the right time to optimize your site according to it.

Once you optimize the site, there are high chances that your pages will rank for rich snippets as the information is accurately optimized.

Optimize for Local Searches

When it comes to mobile optimization, you can’t ignore the local perspective. This is because, when users are performing searches for some products or services, there are high chances that they are looking for nearby locations. Along with your primary keywords, also optimize the content with local keywords and high-performance LSI keywords.

It will for sure help you rank on better positions as you are now serving more people with the information that they are searching for.

Create a Separate Site for Mobile

The last but highly effective and advanced way to optimize your site for mobile devices is to create a dedicated website for mobile users. You must have seen websites with ‘m’ as a subdomain and that site’s structure is completely different from the main site.

By doing this, you have the opportunity to showcase custom-tailored content to mobile users and boost your conversion rate. If you have a large user base that is coming from a mobile platform then you can go for this strategy.

These were the top key points that you need to keep in mind while you opt for mobile SEO. These mobile SEO strategy tips will work for all websites regardless of their niche or industry.