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New ESRB App Finds Game Ratings for Parents in a Snap

Video games are on a lot of Christmas wish-lists again this year, but the Entertainment Software Rating Board (ESRB) wants to remind parents that not all games are appropriate for every child. The ESRB is the group responsible for assigning maturity ratings and warnings to video games for sale in America, and has just released a major update to their free ESRB Rating Search App.

With the ESRB Rating Search App you can now take a photo of a gamebox with your iPhone or Android device and retrieve a detailed ratings summary, making it easier for parents and carers to access this information in-store.

“When buying a video game for a child it’s important to check the game’s rating and understand its content to determine if it’s the right choice. And for a parent who still isn’t sure about whether a game is OK for their child after checking the rating information on the box, rating summaries provide exactly the types of examples that help parents make that final decision,” says ESRB president Patricia Vance. “With our new mobile app all you have to do a snap a photo to access the rating summary right from the store, where this information is usually needed most. By using the ESRB ratings – and tools like rating summaries – parents can be confident that they’re giving games this holiday season that are not only fun, but also age-appropriate.”

Visit www.esrb.org for more information.

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