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T-Mobile’s “Un-carrier” campaign off to a good start; adding iPhone next week

t mobile un-carrier

In an attempt to re-brand themselves, T-Mobile kicks off their “Un-carrier” deals and gets ready to offer the iPhone

T-Mobile’s new “Un-carrier” campaign created a lot of buzz when it was first announced and is off to a good start according to T-Mobile’s Q1 Report.  In Q1 2013, T-Mobile USA added 579,000 new customers, increasing their total customer base to 34 million.  The deals included within the un-carrier campaign allow for lower prices, unlimited data and no contract plans.

The marketing behind T-Mobile’s new plans has been amazing and since they are now offering things that Verizon and AT&T are not, they can potentially become a more attractive carrier for customers.  T-Mobile has also made their “simple” plans incredibly easy to use:

  • $50 for the first line
  • $30 for the second line
  • $10 per additional line
  • $10/month for 2GB of data
  • $20/month for unlimited data

Just having the option for unlimited data makes me quite interested in switching over to T-Mobile, and with the way their plans are now put together, the whole process is much easier than with other carriers.  Plus, they are no longer requiring any two-year contract to take part in their plans, therefore you are not locked down to anything for any amount of time.

Perhaps the even more exciting update to T-Mobile is their addition of the iPhone to their phone lineup, which will come on April 12th.  Offering the iPhone will greatly increase their customer base if things play out the same as they have when other carriers added the iPhone.  By offering all of these new plans and deals, T-Mobile has been able to cut back some of the losses that they incurred with branded postpaid customers during the past couple of years.

They have been able to bring those losses down from 515,000 last year to just 199,000 this year.  While T-Mobile is improving and gaining more traction in the realm of carriers, they do have a lot of work to do before they can completely stand with  Verizon or AT&T.  Having 34 million customers definitely sounds good, but when compared to the 98 million that Verizon has, things suddenly become a little less impressive.

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