User engagement is a way to measure whether your application or a feature in your app is valuable for your users or not. There can be several ways or measuring engagement, such as clicks, downloads, shares, etc. Users with high engagement rate are more profitable for you, provided that their actions bring valuable outcomes for your application, such as signups, clicks, purchases and subscriptions. A feature adoption software not only makes your feature more easily adoptable, but also helps in measuring user engagement and even improving it.
Importance of User Engagement
User engagement is directly related with your application’s overall success and profitability. If your users are spending time on your particular application, then it is an indication that they find it useful. As a business, you get a chance to earn money with the help of sales, ads and subscriptions. Users who are fans of your applications have more chances to buy something offered by you, and share or recommend it with their friends. All in all, higher user engagement is directly linked with your application’s profitability.
Calculating User Engagement
Before you calculate your user engagement, you need to first decide what engagement means to you. For example, if you are an online shopping application, engagement means to you purchases and at least items added to the carts. If you are a media related news application, engagement would mean more views and shares, and you would be able to make money by ads. Let’s have a look at the activities that different kinds of apps may count as user engagement:
- For a media related app, engagement means daily usage, shares, views, clicks, comments, searches, time spent on the pages, etc.
- For a music app, engagement means daily usage, friends added, created playlists, heard songs, time spent, etc.
- For an e-commerce app, engagement means items added to the cart, monthly usage, purchases made, etc.
- For a personal finance app, engagement means weekly usage, creating budget, syncing bank accounts, enabling notifications, viewing dashboard, etc.
- For an enterprise app, engagement means creating reports, sharing reports, inviting users, monthly usage, etc.
Apart from these, it is also important to track negative activities from your users, such as app uninstalls, unsubscribe, plan downgrades, muted notifications, etc. Proper analysis can find out the reasons why your users chose to get disengaged, and with their results, you can work towards improvement and engage them again.
Ways to Implement
- Improving user engagement: You can improve your user engagement by analyzing your users’ actions and based on that improve their experience. Find out what your users consider valuable and keep them elated and informed.
- Improving your applications’ usability: Users often look for interfaces that are effective yet simple, and that satisfy their need without going through an extensive course. Find usability issues in your app and fix them.
- Educating users: Users’ interests may change over time and you need to educate them through your application as and when they download it. Use good feature adoption software to make them used to the newly launched features and retain your customers.
Apxor is a trusted name from where you can expect high-end tools that can help in improving your user engagement, retaining customer interest, and bringing them back even if they choose to leave.