For businesses or even individuals handling both a website as well as a mobile app, things can often get pretty tricky. You come across more than a few problems when it comes to integrating the two because of the inherent disadvantages that come with iOS and Apple systems, such as the latter’s tendency to turn off deep linking. As a matter of fact there are plenty of different reasons why most would prefer that their users download the app for their website instead of perusing through the desktop platform – especially in the mobile age.
Finding ways to circumvent the big G
One of the biggest reasons why making users switch to your native app instead is so essential, is because of the way Google tends to run search results. Let’s say you’re running a business whose products depend on the traffic that you might get from that particular search engine above all others (which is often the case). The moment Google decides that its own products are too similar to yours, it will begin to compete by placing those search results instead. This completely and utterly displaces business and can make it far too difficult to find your products – without the use of a mobile app.
By allowing users who’ve already downloaded your native app the option to skip Google out entirely, you’re giving your business a way to survive Google’s possible tampering of your search results. It’s breaking out in a way that hasn’t been tried and tested in the current marketplace, so the possibilities are endless.
So how do I allow users to download my website’s app from the desktop?
Therein lies the biggest question, as most users will likely have found your website through their desktop. Being able to connect your website to your mobile app can be especially difficult if you aren’t sure where to look. Fortunately there is a solution – and you don’t have to pull your hair out trying deep links or smart banners for your website in an effort to market your mobile app.
Services such as the one that LinkTexting provides is simple, but absolutely effective. They basically allow you to create a link in your website, which then sends an SMS form to their mobile phones so that they can easily download your native app. It’s really that simple.
Connecting website and app without all the hassle
You’ve likely already had experience with websites that have a mobile app but don’t really have an efficient way of handing it out to the masses. Whether it’s having to search for the link of the app by going to the mobile store, or having to comb through your inbox for the email of the link they send you, it’s often an utter mess. This is why a service like LinkTexting exists – because there’s simply too much hassle when it comes to downloading a mobile app from the desktop.
Having an app for your website is essential because of the current state of the marketplace, but it will only be truly effective if you are able to give users an easy way of downloading your mobile app from the desktop. With the aforementioned service, you no longer have to worry about people going through so many steps to connect your app to your website, allowing you to concentrate on more important matters. After all, why go through all of the hassle when you can simply send the form via a text and be done with it?
Founder & Editor-in-Chief of Tapscape. I’m an also Independent Cyber Security Researcher, Android App Developer, and a Blogger that love to learn and write about the latest Technology news.