Retina Macs Are the Future, Here’s ‘Proof’


Now how much would you pay? When the 15-inch Retina MacBook Pro shipped last Summer, it cost $500 more than a comparable non-Retina models. Yes, Apple’s “best MacBook ever” is very nice, indeed, but the required cash outlay can be off-putting. The company has reduced the Retina Mac price premium on lower end models while bumping specs at the top of the range — welcome to the middle of the beginning of the future.

Apple has cut Retina MacBook Pro prices by up to $300 and bumped some specs:

Cheaper, Faster…
• 13-inch Retina MacBook Pro w/ 2.5GHz, 128GB, $1,499 (1699)

• 13-inch Retina MacBook Pro w/ 2.6GHz, 256GB, $1,699 (1999)
— Was 2.5GHz

• 15-inch Retina MacBook Pro w/ quad-core 2.4GHz, $2,199 (nc)
— Was 2.3GHz quad-core

• 15-inch Retina MacBook Pro w/ quad-core 2.7Ghz + 16GB RAM, $2,799 (nc)
— Was 2.6GHz quad-core + 8GB

Additionally, Apple has cut the 13-inch MacBook Air with 256GB SSD price by a Benjamin to $1,399.

Retina Mac Future?

What does all of this portend for the future? Apple is driving down the end-user cost of its premium Retina MacBook Pro models while maintaining prices on non-Retina portables — the twain shall n’er meet, but will come close enough so that anyone but a fool will willingly pay more.

Today’s spec bump/price cut also tells us that Apple has significantly reduced the effort and cost of making Retina MacBook Pros. It might take Cupertino a little more time to bring out 21.5 and 27 inch Retina iMacs, but the job now seems a little more doable…

What’s your take?

via Apple



  1. Harry Walker

    13/02/2013 at 17:50

    this really annoys me. I bought a 15″ last month, and now this crap comes out? Im taking this one back..

  2. Former 10-year Apple Employee

    14/02/2013 at 02:23

    How much would I pay? $0. Here’s why. I’m no longer under 40 and no longer have perfect eye sight. When Apple killed the 17″ MacBook Pro, I realized that I might actually have to get a PC running Windows for my next laptop. You can make the resolution as high as you like on that cute little 13″ or 15″ screen and it’s not going to matter one bit to those of us who can’t read that teeny, tiny text.

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