Cybersecurity is now as important as offline security, especially for businesses that rely on internet sales and promotions. More than that, your digital security measures should constantly evolve to meet the constant threats and the onslaught of newer malicious software.
Here’s why you should invest in a cybersecurity system.
Maximum Uptime
One of the benefits of having an online presence is the always-on switch that allows you to make profits even as you sleep. In the case of a cyber-attack, such as a DDoS, your website becomes disabled and you’ll miss out on visitors and potential sales.
DDoS attacks are one of the things a security researcher like Jacob Riggs specializes in. You can’t rely on your hosting company’s security rule sets and web app firewalls alone- you’ll need the help of an expert so you can get maximum uptime. More time spent being visible means a higher chance of acquiring leads and customers.
Improve Your SEO
You might think that cybersecurity is all about digital protection, but this isn’t always the case. SEO, or search engine optimization is moving towards user experience for websites- if they could provide a good one for their visitors, they will go up in Google’s search rankings.
One of the ways cybersecurity helps is by reinforcing the HTTPS with username, password and credit card number encryption, which makes the site secure.
Gain Absolute Trust
About 40% of all online shoppers think twice before buying anything from a website that has zero cybersecurity measures in place. If their personal and financial data, such as email address, card numbers and all those information are potentially at risk, they wouldn’t hesitate to exit and head to the next site.
With a cybersecurity measure in place, you can gain the trust of your customers and they will have peace of mind knowing their data is kept safe and sound under various protocols, such as Https, SSL and payment gateways.