4 Techniques to Get More Business Leads and Contacts

Obtaining leads and potential customers is no longer a ‘wait and see’ situation. In 2023, you can get more sales leads and contacts with these four techniques.

Tap into Your CRM

Potentially useful data is now everywhere- all you have to do is know where to look. Businesses can get leads and find contacts on your CRM, either as an extension, app, or standalone software. The first step is to get a proper CRM that will have the features you need. As your business grows, so should your relationship management platform.

Social Media

Social media is a free way to get more clients and customers who might be interested in your product or service. For starters, you can find contacts on LinkedIn, as well as Twitter or Facebook. These platforms are a veritable minefield of information you can use to your advantage.

The time you spend on social media looking for contacts and leads will often be rewarded. As a plus, you’ll have a better understanding of your customers and the things they’re looking for when buying.

Attend Conferences

As globalization expands and shrinks the world, it’s now easier than ever to connect with like-minded individuals and leaders in your respective industry. You can use technology to attend video conferences, or visit in-person to mingle with the best and brightest minds. You can use technology to your advantage by finding out conferences and events you might find interesting online.


Collaborations can benefit both parties as there will be greater exposure and combined audiences. Find a partner or a company who share the same values, then reach out via email or LinkedIn to send an invitation. However, you should craft a high-quality pitch, as well as outline the benefits they can get when they agree to it. Then, set up a meeting to discuss specifics and plans.