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Back in the day, people would line up and sleep outside in the cold just to hear Steve Jobs talk, well, about just anything and he rarely disappointed, turning any product into marketing gold. And, Tapscape has the Steve Jobs quotes to prove the point, again and again.

For example, iTunes isn’t a crappy app. In fact, it’s the best app on Windows, like a glass of ice water to somebody in hell.

You’re welcome and that one’s on the house. Your 40 great Steve Jobs begin now…

Steve Jobs: The Art of No

’40 We’re always thinking about new markets we could enter, but it’s only by saying no that you can concentrate on the things that are really important.

’39 I didn’t see it then, but it turned out that getting fired from Apple was the best thing that could have ever happened to me.

’38 I have a great respect for incremental improvement, and I’ve done that sort of thing in my life, but I’ve always been attracted to the more revolutionary changes.

’37 Apple’s market share is bigger than BMW’s or Mercedes’s or Porsche’s in the automotive market. What’s wrong with being BMW or Mercedes?

’36 You can’t just ask customers what they want and then try to give that to them. By the time you get it built, they’ll want something new.

’35 Technology is nothing. What’s important is that you have a faith in people, that they’re basically good and smart, and if you give them tools, they’ll do wonderful things with them.

’34 Sometimes life hits you in the head with a brick. Don’t lose faith.

’33 My favorite things in life don’t cost any money. It’s really clear that the most precious resource we all have is time.

’32 No one wants to die. Even people who want to go to heaven don’t want to die to get there. And yet death is the destination we all share.

’31 That’s been one of my mantras — focus and simplicity. Simple can be harder than complex. You have to work hard to get your thinking clean to make it simple. But it’s worth it in the end because once you get there, you can move mountains.

Steve Jobs: Ever Humble


’30 Deciding what not to do is as important as deciding what to do.

’29 We’re here to put a dent in the universe. Otherwise why else even be here?

’28 But innovation comes from people meeting up in the hallways or calling each other at 10:30 at night with a new idea, or because they realized something that shoots holes in how we’ve been thinking about a problem.

’27 Let’s go invent tomorrow instead of worrying about what happened yesterday.

’26 Here’s to the crazy ones — the misfits, the rebels, the troublemakers, the round pegs in the square holes. The ones who see things differently — they’re not fond of rules. You can quote them, disagree with them, glorify or vilify them, but the only thing you can’t do is ignore them because they change things. They push the human race forward, and while some may see them as the crazy ones, we see genius, because the ones who are crazy enough to think that they can change the world, are the ones who do.

’25 Stay hungry. Stay foolish.

’24 Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they just saw something. It seemed obvious to them after a while.

’23 Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.

’22 Be a yardstick of quality. Some people aren’t used to an environment where excellence is expected.

’21 If you really look closely, most overnight successes took a long time.

Steve Jobs: The Thief

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’20 Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle. As with all matters of the heart, you’ll know when you find it. And, like any great relationship, it just gets better and better as the years roll on. So keep looking until you find it. Don’t settle.

’19 Being the richest man in the cemetery doesn’t matter to me … Going to bed at night saying we’ve done something wonderful … that’s what matters to me.

’18 I’m as proud of many of the things we haven’t done as the things we have done. Innovation is saying no to a thousand things.

’17 I think if you do something and it turns out pretty good, then you should go do something else wonderful, not dwell on it for too long. Just figure out what’s next.

’16 Getting fired from Apple was the best thing that could have ever happened to me. The heaviness of being successful was replaced by the lightness of being a beginner again. It freed me to enter one of the most creative periods of my life.

’15 Design is not what it looks and feels like. Design is how it works.

’14 Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your other innovations

’13 Quality is more important than quantity. One home run is much better than two doubles.

’12 When I was 17, I read a quote that went something like: ‘If you live each day as if it was your last, someday you’ll most certainly be right.’ It made an impression on me, and since then, for the past 33 years, I have looked in the mirror every morning and asked myself: ‘If today were the last day of my life, would I want to do what I am about to do today?’ And whenever the answer has been ‘no’ for too many days in a row, I know I need to change something.

’11 I’m convinced that about half of what separates successful entrepreneurs from the non-successful ones is pure perseverance.

Steve Jobs: Death Is Coming


’10 I want to put a ding in the universe.

’09 When you’re a carpenter making a beautiful chest of drawers, you’re not going to use a piece of plywood on the back, even though it faces the wall and nobody will see it. You’ll know it’s there, so you’re going to use a beautiful piece of wood on the back. For you to sleep well at night, the aesthetic, the quality, has to be carried all the way through.

’08 Things don’t have to change the world to be important.

’07 You can’t connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something – your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life.

’06 Details matter, it’s worth waiting to get it right.

’05 That’s been one of my mantras — focus and simplicity. Simple can be harder than complex. You have to work hard to get your thinking clean to make it simple. But it’s worth it in the end because once you get there, you can move mountains.

’04 If you don’t love something, you’re not going to go the extra mile, work the extra weekend, challenge the status quo as much.

’03 You’ve baked a really lovely cake, but then you’ve used dog shit for frosting.

’02 If you keep your eye on the profit, you’re going to skimp on the product. But if you focus on making really great products, then the profits will follow.

’01 Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma — which is living with the results of other people’s thinking.

Sources: Fairer Platform, BrainyQuote


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